Marketing data analysis platform based on power industry

Abstract

The invention relates to a marketing data analysis platform based on the power industry. The platform comprises a data management module, an analysis visualization module, an intelligent report module, an authority management module, a platform management module and an inspection module. The data management module is used for accessing, operating, caching, receiving and outputting data; the analysis visualization module is used for autonomously designing a data model and realizing data visualization, and the intelligent report module is used for displaying data in a visual and easy-to-perceive form by carrying out basic dimension and measurement splitting on the data model. According to the marketing data analysis platform based on the power industry, a set of data visualization analysis tool which is easy in data acquisition, convenient in demand customization and humanized in interaction is provided for business personnel by relying on multi-business system data of a data center, data-driven marketing business promotion is supported, visual personalized report statistical editing is supported. The data analysis requirements of business personnel are met, and data multi-dimensional analysis visualization is used as the basis.

Description

technical field [0001] The invention relates to the technical field of data analysis platforms, in particular to a marketing data analysis platform based on the electric power industry. Background technique [0002] Guided by the company's development strategy outline, digital transformation is the general trend of the development of the times and is imperative. It requires all departments and units to change their thinking and actively promote the deep integration of digital new technologies and businesses. The company's digital transformation and Digital South Network Construction is a technological change that uses data to drive fundamental changes in business, processes, and services. It involves the company's various business fields and the upstream and downstream of the energy industry value chain. It ensures that the company's digital transformation and the construction of the Digital South Network are always moving in the right direction. In order to adapt to the act...

AI Technical Summary

Problems solved by technology

[0005] Aiming at the deficiencies of the existing technology, the present invention provides a marketing data analysis platform based on the electric power industry, which has the advantages of easy data acquisition and convenient demand customization, and solves the lack of directivity of online inspection rules in the data analysis platform when converting data , the update speed is slow and the rules cannot be configured flexibly

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