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Keyword processing method and system based on bidding advertisements

A bidding advertisement and processing method technology, which is applied in the field of keyword processing based on bidding advertisement, can solve the problem that there is no better solution for keyword composition, and achieve the effect of improving efficiency

Inactive Publication Date: 2021-12-21
青岛自成一派教育科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application provides a keyword processing method and system based on bidding advertisements, to at least solve the problems caused by the lack of a better solution for the composition of keywords in bidding advertisements in the prior art

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  • Keyword processing method and system based on bidding advertisements
  • Keyword processing method and system based on bidding advertisements
  • Keyword processing method and system based on bidding advertisements

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Embodiment Construction

[0019] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0020] It should be noted that the steps shown in the flowcharts of the accompanying drawings may be performed in a computer system, such as a set of computer-executable instructions, and that although a logical order is shown in the flowcharts, in some cases, The steps shown or described may be performed in an order different than here.

[0021] In this embodiment, a bidding advertisement-based keyword processing method is provided, figure 1 It is a flow chart of a keyword processing method based on bidding advertisements according to an embodiment of the present application, such as figure 1 As shown, the process includes the following steps:

[0022] Step S102, obtaining N first elem...

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PUM

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Abstract

The invention discloses a keyword processing method and system based on bidding advertisements, and the method comprises the steps: obtaining N first element groups, wherein each first element group comprises at least one element, and each element in each element group is a similar word; taking out any one element from each first element group in the N first element groups to be combined to obtain a plurality of second element groups, wherein N elements included in each second element group are respectively taken from different N first element groups; combining the N elements in each second element group to form a keyword corresponding to each second element group; and storing all keywords corresponding to all the second element groups. According to the method and the system, the problem caused by the fact that no good solution is provided for the composition of the keywords in the bidding advertisement in the prior art is solved, so that the effect of clustering the multiple keywords is achieved, and the efficiency is improved.

Description

technical field [0001] This application relates to the field of retrieval, in particular, to a keyword processing method and system based on bidding advertisements. Background technique [0002] In keyword bidding advertising, a very important job for advertisers is the analysis of advertising data. The advertising data (including but not limited to display volume, clicks) generated by each keyword (or search term) volume, consumption, consulting volume, transaction volume, revenue, profit, ROI, ROAS, etc.) for analysis and evaluation to make optimal adjustments. [0003] However, in actual work, due to the existence of a large number of synonyms and near-synonyms (multiple writing expressions with the same or similar meanings) in the keywords, although they want to express the same meaning, the keywords actually searched by users are varied, which causes This leads to the dispersion of advertising data for each keyword, the long cycle of data accumulation, and the low effi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0277
Inventor 董世强万世灿韩建桥
Owner 青岛自成一派教育科技有限公司