Consumer data integration method, system and equipment based on multiple channels and medium

Abstract

The invention provides a consumer data integration method and system based on multiple channels, computer equipment and a medium, and the method comprises the steps: obtaining service data, and marking an identity information field in the service data through a preset identity information rule to obtain first identity information; traversing the first identity information according to the priority in the identity information rule, and constructing an identity information connected graph according to a traversing result; determining an ambiguous node in the information connected graph according to the name and quality of the first identity information; re-determining the second identity information attribution of the ambiguous node, updating the information connected graph, carrying out consumer attribute information and behavior detail integration on the updated information connected graph, and carrying out visual display. According to the scheme, consumer information can be identified and integrated more accurately, portraits of consumers can be described accurately, business scenes such as recommendation and popularization can be energized better, and the scheme can be flexibly expanded to other application scenes and can be widely applied to the technical field of the Internet.

Description

Technical field [0001] The present invention belongs to the field of Internet technologies, particularly multi-channel integration based consumer data, system, device and a storage medium. Background technique [0002] The prior art, due to the closed system between the various manufacturers, due to the different channels of access to consumer information, there is a consumer has multiple accounts in a business platform, consumers did not open up the properties and behavior data such ambiguity situation, can not lead to members operate according to a comprehensive portrait of the consumer, accurate promotion operations. In the related art, the integration of consumer data is calculated by the algorithm of FIG GraphX ​​consumer ID is the identity of the communication, then the basic information and consumer behavior data for communication, but the actual scene, there is a common account, borrowing equipment, information reliability and low cases, lead to the end result incorporate...

AI Technical Summary

Problems solved by technology

[0004] 1. The judgment of consumer ID ambiguity nodes is not intelligent enough to accurately identify individual consumers and meet the needs of ID expansion;

[0005] 2. The rules for handling ambiguity of consumer attributes are relatively simple;

[0006] 3. Consumer attributes, identity ID ambiguity processing rules, and consumer attribute ambiguity processing rules cannot be flexibly expanded

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