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Data processing method and device, computer readable medium and electronic equipment

A data processing and database technology, applied in data processing methods, computer-readable media, electronic equipment, and devices, can solve problems such as difficulty in achieving balance, long modeling time, and poor modeling effects, so as to facilitate personalization Recommendations, guaranteed real-time and modeling effects

Pending Publication Date: 2022-03-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current user modeling methods either take a long time to model or have poor modeling effects, and it is difficult to strike a balance between the two

Method used

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  • Data processing method and device, computer readable medium and electronic equipment
  • Data processing method and device, computer readable medium and electronic equipment
  • Data processing method and device, computer readable medium and electronic equipment

Examples

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Embodiment Construction

[0030] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this application will be thorough and complete, and will fully convey the concepts of example embodiments to those skilled in the art.

[0031] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of the embodiments of the application. However, those skilled in the art will appreciate that the technical solutions of the present application may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be employed. In other instances, well-known methods,...

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PUM

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Abstract

The embodiment of the invention provides a data processing method and device, a computer readable medium and electronic equipment. The data processing method comprises the steps of obtaining a real-time behavior event sequence of a target user, wherein the real-time behavior event sequence comprises user identification information of the target user; acquiring a historical behavior event sequence of the target user according to the user identification information; performing modeling processing on the real-time behavior event sequence and the historical behavior event sequence by using a modeling algorithm to obtain a modeling result; and generating modeling data of the target user according to the modeling result. According to the technical scheme, real-time user modeling can be achieved, online recommendation and user modeling are decoupled, the real-time performance and the modeling effect of user modeling are guaranteed, and personalized recommendation to the user is better facilitated.

Description

technical field [0001] The present application relates to the field of computer and communication technologies, and in particular, to a data processing method, device, computer-readable medium, and electronic equipment. Background technique [0002] User modeling plays a very important role in Internet products. On the one hand, it can help Internet product operations to improve their understanding of user groups, such as the age and gender composition of users, the distribution of occupation and education, etc. On the other hand, it can also be based on users. Attributes and interest information provide users with personalized services. For example, using user search data to mine user interests has been applied on search engine platforms, e-commerce platforms, and social platforms. However, the current user modeling methods are either time-consuming or poor in modeling effect, and it is difficult to strike a balance between the two. Contents of the invention [0003] Emb...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 庄延军王睿宁王峰刘德超
Owner TENCENT TECH (SHENZHEN) CO LTD
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