Pushing method, system and device based on label grouping
A labeling and information labeling technology, which is applied in other database clustering/classification, special data processing applications, instruments, etc., can solve the problem of narrow time lag in pushing information sources, etc.
Pending Publication Date: 2022-04-12
CHONGQING CHANGAN AUTOMOBILE CO LTD
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[0004] Aiming at the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide a push method based on label grouping to solve the problems in the prior art that push information sources are narrow and there is a certain time lag in push
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[0024] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings. The described embodiments should not be considered as limiting the present invention. All other embodiments obtained under the premise of no creative work belong to the protection scope of the present invention.
[0025] The present invention provides a push method based on label grouping, comprising the following steps:
[0026] (a) Data collection: if figure 1 As shown, user data and basic user information are collected from multiple data sources, and the collected user data is cleaned and filtered through the data center to obtain valid user data, and store the valid user data and basic user information, and then pass The clustering algorithm or the connectivity algorithm processes the effective user data, so that the basic user information ...
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The invention discloses a pushing method, system and device based on label grouping, and the method comprises the following steps: (a) data collection: collecting user data and user basic information from a plurality of data sources, and carrying out the cleaning and filtering of the collected user data through a data center, and obtaining the effective data of a user; (b) label definition: forming a plurality of information labels according to the user effective data or the user basic information, and managing the information labels; and (c) user grouping: randomly combining the plurality of information labels to obtain a plurality of user groups, and performing push service on the user groups according to the information labels corresponding to the user groups. According to the method, multi-dimensional data acquisition is adopted, the multi-dimensional data are sorted through clustering and connection algorithms, information label definition is realized based on the sorted user data, and user grouping is performed through random combination of information labels, so that services, products, information and the like are accurately pushed.
Description
technical field [0001] The present invention relates to the technical field of information push, in particular to a push method, system and device based on label grouping. Background technique [0002] In the era of big data, the analysis of portraits based on big data and labeling ideas has become an important tool for many companies to deeply understand the characteristics of consumer groups. The essence of character portrait is a quantitative description of consumers' internal characteristics. It outlines the internal characteristics of the characters through the analysis of their external behavior and attributes, so as to achieve a deep insight into users, and the user label system is in this way It came into being under the background of technology. [0003] At present, information push or product push for users is all through collecting user information, then analyzing user information, and pushing relevant information or products. Through searching, it is found that...
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IPC IPC(8): G06Q30/02G06F16/215G06F16/9035G06F16/9038G06F16/906
Inventor 危平安蔡春茂段朋何金金刘苏漫
Owner CHONGQING CHANGAN AUTOMOBILE CO LTD