Auction control method and device for live broadcast, electronic equipment and storage medium

Abstract

The invention provides an auction control method for live broadcast, an auction control device for live broadcast, electronic equipment and a computer readable storage medium, and belongs to the technical field of live broadcast. The method is applied to a live broadcast server, and comprises the following steps: receiving interaction information of an audience end user for a to-be-auctioned article displayed in a live broadcast video picture sent by at least one audience end; the interaction information comprises interaction operation information of the audience side user for the to-be-auctioned article and / or a first auction intention request initiated by the audience side user for the to-be-auctioned article; determining at least one target article from the to-be-auctioned articles according to the interaction information of the audience side user on the to-be-auctioned articles; and creating auction information of the at least one target article, and sending the auction information of the at least one target article to the at least one audience terminal, so that audience terminal users of the at least one audience terminal auct the target article. According to the invention, automatic auction of the target article can be triggered according to the interaction information between the audience end user and the article.

Description

technical field [0001] The present disclosure relates to the technical field of live broadcast, and in particular, to an auction control method for live broadcast, an auction control device for live broadcast, an electronic device, and a computer-readable storage medium. Background technique [0002] With the development of the Internet and multimedia technology, live video has become a way of public life and entertainment. The anchor can start the live video to chat with the users watching the live broadcast, sell or display items, and auction items and other interactive behaviors. [0003] In the prior art, when the host needs to conduct an item auction in the live broadcast room, he usually needs to interact with the audience in the live broadcast room, ask the audience's preferences and opinions by means of communication, and then actively operate according to the communication results to create and open the item. auction. In this method, the host often needs to conduct...

AI Technical Summary

Problems solved by technology

[0005] The present disclosure provides an auction control method for live broadcast, an auction control device for live broadcast, an electronic device, and a computer-readable storage medium, thereby at least to a certain extent overcoming the problems created by anchor users when auctioning items in existing live broadcast rooms. The operation process of the auction is complicated, and the user participation of the audience is low

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