System and method for near-real time capture and reporting of large population consumer behaviors concerning television use
A cable system, TV technology, applied in the direction of analog security / charging system, TV, two-way work system, etc.
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[0031] Referring now in detail to the various drawings, wherein like parts use like reference numerals, in Figure 1A - On the system 20 shown in 1B, a system for capturing and reporting the TV usage status of the large population of consumers is shown, which is simply the TV broadcast program analysis system (hereinafter "TPAS") according to the embodiment of the present invention. This system 20 represents a complete system for identifying television broadcasts, identifying and capturing consumer behavior with respect to the broadcasts, and providing a near real-time report to interested parties. Additionally, it can be used to verify the actual delivery of advertising and / or program content. A key component of the TPAS 20 is each customer's set-top box (STB) 207 (discussed in detail later), which allows near real-time transfer of related television operations or communications with the STB 207 via the existing cable system (also discussed later). Each event of interest from...
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Abstract
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