System and method for near-real time capture and reporting of large population consumer behaviors concerning television use

A cable system, TV technology, applied in the direction of analog security / charging system, TV, two-way work system, etc.

Inactive Publication Date: 2002-04-17
QVC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] However, many cable systems / methods just query multiple consumers' Set-Top Boxes (STBs, Set-Top Boxes), that is, these systems / methods ask "what is everyone doing at the moment", and thus, these referenced systems / methods None indicate or suggest a system or method that utilizes existing cable television infrastructure to continuously monitor each customer's set-top box in near real-time and provide aggregation, collection, and distribution of relevant information for distribution in near real-time

Method used

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  • System and method for near-real time capture and reporting of large population consumer behaviors concerning television use
  • System and method for near-real time capture and reporting of large population consumer behaviors concerning television use
  • System and method for near-real time capture and reporting of large population consumer behaviors concerning television use

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Embodiment Construction

[0031] Referring now in detail to the various drawings, wherein like parts use like reference numerals, in Figure 1A - On the system 20 shown in 1B, a system for capturing and reporting the TV usage status of the large population of consumers is shown, which is simply the TV broadcast program analysis system (hereinafter "TPAS") according to the embodiment of the present invention. This system 20 represents a complete system for identifying television broadcasts, identifying and capturing consumer behavior with respect to the broadcasts, and providing a near real-time report to interested parties. Additionally, it can be used to verify the actual delivery of advertising and / or program content. A key component of the TPAS 20 is each customer's set-top box (STB) 207 (discussed in detail later), which allows near real-time transfer of related television operations or communications with the STB 207 via the existing cable system (also discussed later). Each event of interest from...

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Abstract

A system and method for identifying television programming, identifying and capturing consumer behavior as regards such programming and providing a nearly-real time reporting of that information to interested parties, while also providing verification of actual delivery of advertising and / or program content.

Description

technical field [0001] This invention relates to the field of automatic monitoring of cable television utilities, and more particularly to systems and methods for capturing and reporting consumer cable television use in near real time. Background technique [0002] Buying cable TV time to advertise is very expensive. As a result, it is always desirable to have good and reliable statistics on who is watching "what" and when they are watching "it". To obtain such information, a system / method needs to be constructed that can identify cable media once the media is delivered, determine which channel the consumer is tuned to and then generate useful data from such information. Listed below are examples of past and current systems / methods, or portions thereof, directed to such purposes. [0003] Media encoding systems and processing procedures known in the prior art are shown in U.S. Patent Nos. 4,025,851 (Haselwood et al); 4,367,488 (Leventer et al); 4,547,804 (Greenberg); 4,80...

Claims

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Application Information

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IPC IPC(8): H04N17/00H04H60/31H04NH04N7/173H04N21/258H04N21/442H04N21/658
CPCH04N21/44222H04H60/31H04N21/25891H04N21/6582H04N7/17309
Inventor 约翰·F·林克乔治·A·格雷夫斯乔治·恩德勒三世克里斯托夫·J·海马克托马斯·A·布朗
Owner QVC
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