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System and method for identification and insertion of advertising in broadcast programs

A technology of broadcasting system and advertisement insertion, applied in the two-way working system, multi-carrier simultaneous transmission of TV signals, TV and other directions, which can solve the problems of license fee increase and license refusal

Inactive Publication Date: 2006-03-15
VIDEO NETWORKS IP HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As advertising is an important source of revenue for most content providers, it is likely that any possible reduction in the effectiveness of advertising will result in a corresponding increase in licensing fees or an outright refusal of the license

Method used

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  • System and method for identification and insertion of advertising in broadcast programs
  • System and method for identification and insertion of advertising in broadcast programs
  • System and method for identification and insertion of advertising in broadcast programs

Examples

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Embodiment Construction

[0044] The present invention relates to a system, method, computer program code and apparatus for identifying and inserting advertisements in broadcast programs. The present invention may be implemented in a broadcast system such as that described in Co-Pending International Patent Application No. ___ (Docket No. PJF01633WO) filed on the same date herewith. For example, as described below, the present invention allows advertisements to be identified and inserted into program broadcasts, including programs broadcast "live" or from archives (including short and long-term archives), by broadcast service providers. On reading this disclosure, those skilled in the art will realize that the inventive features can be implemented in other broadcast systems as well.

[0045] For brevity and ease of explanation, various terms are used herein. For example, the term "user" is used to refer to a person or entity that has a user relationship with a broadcast service provider in order to re...

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PUM

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Abstract

The invention provides a broadcast system and method for identifying and inserting advertisements into a broadcast, wherein the method comprises receiving a broadcast data stream, identifying advertisements in the broadcast data stream, and updating an advertisement catalog containing information for identifying the advertisements and position of the advertisements in programs of the broadcast data stream. During playback, the advertisements or replacing advertisements are inserted into the position or the other position of the program.

Description

technical field [0001] The present invention relates to broadcasting of programs. More specifically, the present invention relates to systems, methods, computer program code and apparatus for identifying and inserting advertisements in broadcast programs. Background technique [0002] Television viewers can receive television signals in many ways, including: VHF / UHF antennas, cable, satellite receiver antennas, and copper wires (telephone, power lines). Viewers can receive television content directly from a content provider, for example by receiving UHF television signals, or indirectly from a rebroadcaster, such as a cable service provider. The replayer takes the content provider's output and redistributes it. [0003] In broadcast television, advertisements are inserted between segments of the main program by the broadcaster. Advertisements are often scheduled to be broadcast at specific times to coincide with scheduled broadcasts of particular major programs, such as s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/06G06FH04N7/12H04N7/173H04N7/24
CPCH04N21/812H04N7/17354H04N21/26603H04N21/2668H04N21/2747H04N21/6587H04N21/47202H04N21/4348H04N21/47214H04N21/84H04N21/44016H04N21/23109H04N21/4755H04N21/4586H04N21/2362H04N21/23418H04N21/23424H04N21/2225H04N21/25883H04N21/25891H04N21/4331H04N7/17336H04N21/23106H04N21/858
Inventor 布赖恩·帕克斯顿多米尼克·A·罗宾逊凯文·刘易斯
Owner VIDEO NETWORKS IP HLDG
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