Method and apparatus for implementing digital media advertisement in digital TV system

Abstract

The invention relates to a method for realizing digit media advertisement in digit TV system, and relative device, wherein said method comprises that: using XML format to match present watch guide, to generate relative XML index document; organizing service information list needed by advertisement service and positioning identifier mark of advertisement service data flow; generating the control information and data index information of advertisement service data; packing advertisement data, control information, data index information, XML index document, and service information list, into transmission flow data meeting digit TV standard; transmitting the data, complexing it into digit TV network. And the device comprises: XML advertisement editing module; system information generating module, data packing module, and data complexing playing module. The invention can guide operator to add advertisement service into present digit TV, to reduce cost.

Description

[technical field] [0001] The invention relates to the technical field of digital television, in particular to a method and a device for realizing media advertisement in a digital television system. [Background technique] [0002] With the gradual popularization of digital TV products and the increasing number of digital TV users, the advertising business based on the user interface of digital media terminals (digital TV, set-top box STB) is more and more favored by merchants. As long as there is a need for display, merchants hope to have appropriate advertising data displayed on all human-machine interfaces in a reasonable manner. [0003] The traditional advertisement realization method is: burn advertisement data (such as: picture, text, animation, etc.) Call the advertising data in the unit and display it on the man-machine interface; the disadvantages of this advertising display method are: the display method is not flexible, the advertisement content is single, and the...

AI Technical Summary

Problems solved by technology

[0003] The traditional advertisement realization method is: burn advertisement data (such as: picture, text, animation, etc.) Call the advertising data in the unit and display it on the man-machine interface; the disadvantages of this advertising display method are: the display method is not flexible, the advertisement content is single, and the user cannot keep abreast of the latest advertisement information; if you want to update the advertisement data, you must It is necessary to update and upgrade all the embedded software in the digital media terminal equipment, including the program modules, which is too expensive for the commercial system in operation, and there are many cost risks, such as: the digital media terminal equipment suddenly crashes during the software update process. power, which may cause some degree of damage to the device

[0006] However, this way of realizing the advertising business needs to be carried out on the basis of the advertising company's completion of the advertising shooting. Therefore, the advertising realization process is relatively complicated, requires a long time for advertising production, and needs to pay high advertising fees, which is not conducive to all parties. Small businesses formulate advertising strategies according to their own characteristics

Images