Advertisement subgroups for digital streams

a sub-group and digital stream technology, applied in the field of compression and transmission techniques of digital video and audio signals, can solve the problem of ineffective advertising schemes

Inactive Publication Date: 2005-09-01
PRIME RES ALLIANCE E LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0013] In one implementation, different presentation streams are formed for different subgroups created within a multicast group. First, different advertisements or different versions of the same advertisements are selected. Then a plurality of presentation streams are created by multiplexing the program content...

Problems solved by technology

Thus, even though prior art advertising schemes try to match the program contents and the advertisements that are displayed within the program contents, such advertisement schemes are not fully effective.
What is lacking in these advertising schemes is the id...

Method used

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  • Advertisement subgroups for digital streams
  • Advertisement subgroups for digital streams
  • Advertisement subgroups for digital streams

Examples

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Embodiment Construction

[0024] In describing a preferred embodiment of the invention illustrated in the drawings, specific terminology will be used for the sake of clarity. However, the invention is not intended to be limited to the specific terms so selected, and it is to be understood that each specific term includes all technical equivalents which operate in a similar manner to accomplish a similar purpose.

[0025] With reference to the drawings, in general, and FIGS. 1 through 7 in particular, the method and apparatus of the present invention is disclosed.

[0026] As illustrated in FIG. 1, the broadcast entertainment and telecommunications services are migrating from the classifications of broadcast programming and low bandwidth unicast 101 transmission to multicast and medium bandwidth unicast 103 systems in which the number of subscribers in the receiving group is reduced, or the bandwidth to a subscriber receiving an individualized service is increased. This migration is present in traditional televis...

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Abstract

A targeted advertising system based on subgroups. Different subgroups are formed based on one or more subscriber characteristics, and different targeted advertisements transmitted to the different subgroups. In the Internet-environment, the subgroups are formed by utilizing multicast addresses. In cable-based and satellite-based systems, the subgroups are formed by node configurations. The targeted advertisements are inserted in the program streams at a centralized distribution point such as a router or a cable television head-end. An apparatus is presented which receives m program streams, n advertisements, and creates p presentation streams containing targeted advertisements, where p is greater than m.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application is a continuation of copending U.S. patent application Ser. No. 09 / 568,084, filed on May 10, 2000, and entitled “Advertisement Subgroups for Digital Video Streams”, which claims the benefit of U.S. Provisional Application No. 60 / 133,398, filed on May 10, 1999, and entitled “Advertisement Subgroup Multicasting”, each of the disclosures of which are incorporated herein by reference.BACKGROUND OF THE INVENTION [0002] The development of compression and transmission techniques for digital video and audio signals coupled with the advent of the Internet have resulted in an ability to transmit audio and video programming to subscribers from a multitude of locations. Reception areas are no longer limited to the reception area of a radio or television transmitting tower, a cable TV head end, a telephone central office or another geographically determined location. Instead, the subscribers of programming may be distributed over a ...

Claims

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Application Information

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IPC IPC(8): H04L12/56H04N7/16H04N7/26H04N21/222H04N21/234H04N21/235G06Q30/00H04N21/25H04N21/258H04N21/2668H04N21/43H04N21/433H04N21/435H04N21/44H04N21/462H04N21/61H04N21/64H04N21/6405H04N21/81H04N21/845
CPCH04N7/165H04N21/8456H04N21/2221H04N21/23424H04N21/235H04N21/252H04N21/25841H04N21/25883H04N21/25891H04N21/2668H04N21/4307H04N21/4331H04N21/435H04N21/44016H04N21/4622H04N21/6118H04N21/6125H04N21/64H04N21/6405H04N21/812H04N21/8455H04N21/222H04N21/43072
Inventor ELDERING, CHARLES A.
Owner PRIME RES ALLIANCE E LLC
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