Online game advertising system

a game advertising and game technology, applied in the field of online game advertising system, can solve the problems of intrusive and annoying advertisements for players, and achieve the effect of less annoying for users

Inactive Publication Date: 2006-05-25
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0007] The present inventor has realized that advertising that occurs within a video game is less annoying to users if it occurs transparently without distracting the attention of the game player from the game itself. This transparency can be achieved by placing advertisements within an online video game as part of the game experience or during idle load, wait, and pause screens.

Problems solved by technology

Game players often find these advertisements intrusive and annoying as they distract from the main focus of playing the game.

Method used

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  • Online game advertising system
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Examples

Experimental program
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Embodiment Construction

[0035] Referring now to the drawings, wherein like reference numerals designate identical or corresponding parts, and more particularly to FIG. 1 thereof, there is illustrated a drawing of a gaming system according to an embodiment of the present invention. A remote server stores an add-on component 115A that is configured to be uploaded and installed in a program 185 on a user computer 180. The program 185 includes an Application Programming Interface (API) 190 that allows the program 185 to communicate with the remote server 110 through a standard network or Internet connection hosted on the user computer 180. The add-on component 115A (initially stored in database 130 or other storage device) is, for example, served to the user computer 180 by the remote server 110 via an Internet connection, and installed in the program 185 via the API. As shown in FIG. 1, add-on component 115A has been served to user computer 180, installed by API 190, and is shown residing within program 185 a...

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PUM

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Abstract

In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.

Description

BACKGROUND OF THE INVENTION [0001] 1. Field of Invention [0002] The present invention relates to an online game advertising system, which in one embodiment serves as an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. [0003] 2. Discussion of Background [0004] The primary business model of traditional offline video games is that game publishers generate revenues through the unit sales of games on the wholesale market. With the advent of pervasive Internet and broadband connectivity, video game publishers are adding online capabilities to their games in order to attract more game players and to explore new revenue models. [0005] Existing online games allow players to play against other live players. Some of these games display banner advertisements that border the main viewable area...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G07G1/14G06Q30/00G06Q10/08G06Q30/02G06Q30/06
CPCA63F13/12A63F2300/209A63F2300/5506A63F2300/6009G06Q10/087G06Q30/02G06Q30/0209G06Q30/0226G06Q30/0242G06Q30/0251G06Q30/0252G06Q30/0253G06Q30/0264G06Q30/0269G06Q30/0277G06Q30/0623G07F17/3227G07F17/3255A63F13/30G06Q50/10A63F13/61
Inventor CHU, VIVA
Owner MICROSOFT TECH LICENSING LLC
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