Methods and apparatus for improving the matching of relevant advertisements with particular users over the internet
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[0021] The following description is not to be taken in a limiting sense, but is made merely for the purpose of describing the general principles of exemplary embodiments. The scope of the invention should be determined with reference to the claims.
[0022] In accordance with many embodiments of the present invention, methods and apparatus are disclosed herein that improve the matching of relevant advertisements (e.g., web-served advertisements) with appropriate users (e.g., web users) by taking into account one or more current ambient factors that may impact a user's current state-of-mind, resulting in an increased likelihood that a particular user will be more receptive to, and / or respond more positively to an automatically selected advertisement that is displayed to him or her at that time.
[0023] In many embodiments, ambient factors used in improving matching of relevant advertisements to users can be divided into two exemplary classes of ambient factors: environmental ambient fac...
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