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Patent Information
- Authority / Receiving Office
- US · United States
- Patent Type
- Applications(United States)
- Current Assignee / Owner
- AOL LLC A DELAWARE LLC
- Publication Date
- 2008-08-28
- Estimated Expiration
- Not applicable · inactive patent
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Abstract
Description
CROSS-REFERENCE TO RELATED APPLICATIONS
[0001] This applications claims priority to and benefit from U.S. Provisional Patent Application Ser. No. 60 / 892,201, filed Feb. 28, 2007, and entitled “Active and Passive Personalization Techniques,” which application is incorporated herein by reference in its entirety.BACKGROUND
[0002] 1. Field of the Invention
[0003] The present invention relates to personalization of content. More particularly, the present invention relates to user interface techniques and active and passive personalization techniques to enhance a user's personalization experience.
[0004] 2. Background
[0005] With more and more content being continually added to the world wide information infrastructure, the volume of information accessible via the Internet, can easily overwhelm someone wishing to locate items of interest. Although such a large source pool of information is desirable, only a small amount is usually relevant to a given person. Personalization techniques are developin...