User profile snapshots

a user profile and snapshot technology, applied in the field of personalization of content, can solve the problems of large volume of information accessible via the internet, easy to overwhelm someone wishing to locate items of interest, and relatively unsophisticated user modeling to date (such as information filtering agents), and users' experience is difficult to digest personalization content as well as profiles

Inactive Publication Date: 2008-08-28
AOL LLC A DELAWARE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

With more and more content being continually added to the world wide information infrastructure, the volume of information accessible via the Internet, can easily overwhelm someone wishing to locate items of interest.
Unfortunately, user modeling to date (such as information filtering agents) has been relatively unsophisticated.
However, personalization content as well as profiles can be difficult for users to digest, especially where such content is dispersed through a web page that often requires a large amount of scrolling.
Furthermore, developing a personalization profile can be cumbersome and time consuming.
The fill-in profile type of user model misses much of the richness desired in user modeling because user interests typically do not fall into neat categories.

Method used

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  • User profile snapshots
  • User profile snapshots
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Examples

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Embodiment Construction

[0035]The present invention relates to using the concept of “personalization” in a computer network environment to deliver the most relevant possible experiences to customers, driving significant factors such as customer satisfaction and customer loyalty. Embodiments of the present invention contemplate a layered, portable, personalization platform that can present various personalized content sources including, but not limited to: (1) portal to access web services; (2) feeds and favorites; (3) recommended content; (4) network and channel content promotions; (5) search results; (6) advertisements; and (7) social networks. One benefit of the present invention is that it eliminates the requirement for a user to actively seek feed sources or to mark favorites in order to provide the user with personalized content. The present invention automatically identifies relevant content based on the personalization techniques presented herein. While the focus of the present invention is to provi...

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Abstract

A method for personalizing content for a particular user using profile snapshots in a computing system comprising a user interface configured to display content. The method comprises identifying a first snapshot of a user profile at a first point in time, identifying a second snapshot of a user profile at a second point in time occurring after the first point in time, maintaining a history of the first snapshot and the second snapshot, and allowing a user to access the history of the first snapshot and the second snapshot.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This applications claims priority to and benefit from U.S. Provisional Patent Application Ser. No. 60 / 892,201, filed Feb. 28, 2007, and entitled “Active and Passive Personalization Techniques,” which application is incorporated herein by reference in its entirety.BACKGROUND[0002]1. Field of the Invention[0003]The present invention relates to personalization of content. More particularly, the present invention relates to user interface techniques and active and passive personalization techniques to enhance a user's personalization experience.[0004]2. Background[0005]With more and more content being continually added to the world wide information infrastructure, the volume of information accessible via the Internet, can easily overwhelm someone wishing to locate items of interest. Although such a large source pool of information is desirable, only a small amount is usually relevant to a given person. Personalization techniques are developin...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06F3/00
CPCG06F3/0482G06F17/30274H04L67/306G06Q30/0271G06Q30/0255G06F16/951G06F16/248G06F16/252G06F16/9535G06Q30/0269G06F16/54H04L67/535
Inventor MACADAAN, MIKEWETHERELL, WILLIAM G.LIU, DAVID
Owner AOL LLC A DELAWARE LLC
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