User profile snapshots
a user profile and snapshot technology, applied in the field of personalization of content, can solve the problems of large volume of information accessible via the internet, easy to overwhelm someone wishing to locate items of interest, and relatively unsophisticated user modeling to date (such as information filtering agents), and users' experience is difficult to digest personalization content as well as profiles
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[0035]The present invention relates to using the concept of “personalization” in a computer network environment to deliver the most relevant possible experiences to customers, driving significant factors such as customer satisfaction and customer loyalty. Embodiments of the present invention contemplate a layered, portable, personalization platform that can present various personalized content sources including, but not limited to: (1) portal to access web services; (2) feeds and favorites; (3) recommended content; (4) network and channel content promotions; (5) search results; (6) advertisements; and (7) social networks. One benefit of the present invention is that it eliminates the requirement for a user to actively seek feed sources or to mark favorites in order to provide the user with personalized content. The present invention automatically identifies relevant content based on the personalization techniques presented herein. While the focus of the present invention is to provi...
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