Systems and Methods for Advertising Through Text Messaging

Abstract

Systems and methods are disclosed which relate to text messaging and advertising. Fonts and Emoticon sets are designed by advertisers to resemble a product, service, trademark, etc. These fonts and emoticon sets are then used in text messages by any and all text message users. The advertisers offer to pay a subsidiary amount for the text message as an incentive for users to use their fonts and emoticon sets.

Description

BACKGROUND OF THE INVENTION[0001]1. Field of the Invention[0002]The present invention relates to text messaging. More specifically, the present invention relates to electronic text messaging featuring a font and set of emoticons selected by an advertiser in return for free or discounted text messaging service.[0003]2. Background of the Invention[0004]There has been a large increase in the advertising market recently. The advertising market for internet and online services has contributed heavily to this increase. There are many websites today that are free for users because the websites are paid for completely by advertisers.[0005]There are many ways to advertise in the current market. Some advertisers put up text or graphic links on websites that are similar to their product while other advertisers like to give users simple ads based on what the user types or where the computer is located. Email has been used to advertise for quite a while now, and some are still using postal mail ...

AI Technical Summary

Benefits of technology

[0017]In yet another exemplary embodiment the present invention is a macro-scale system of text message advertising through fonts and emoticon sets. Advertisers seeking publicity create a plurality of fonts and emoticon sets to resemble their product, service, trademark, etc. The service provider compiles the plurality of fonts and emoticon sets into a database. Users can download individual fonts and emoticon sets or the entire database onto their text messaging devices. This scenario provides an environment where users are getting free text messaging, advertisers gaining immediate and widespread publicity, and service providers getting more business out of the application.

Problems solved by technology

People don't want a free service if its benefit is drowned out by the burden of the advertisements.

There is no service out there that people wouldn't like to have for free.

However, the more expensive the service the larger crowd it needs to attract in order for advertisers to be willing to pay for it.

This kind of advertising takes up valuable desktop space, and requires extra processing power to constantly load new advertisements while the user is using the service.

Currently, however, cellular communication companies are still charging for this service.

Most email and internet instant messaging services are already free, but at the expense of desktop space and efficiency.

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