Advertisement monitoring method based on image analysis method

Abstract

The invention discloses an advertisement monitoring method based on an image analysis method and relates to the data analysis field. The method comprises steps that a background analysis system receives an advertisement playing station caption scanned by a mobile terminal, and the audio information of the advertisement is acquired; the station caption is analyzed, and a TV station playing the advertisement presently is acquired; the audio information is analyzed, and the detailed information of products in the advertisement is acquired; operation processing on the products in the advertisement carried out by a user is received and stored by the background analysis system; statistics of the purchase rate and the sharing rate of the advertisement at the present TV station is carried out by the background analysis system according to the processing information, the present geographical position information of the user and the advertisement playing time. Through the method, the advertisement products can be purchased by customers or shared to social network platforms such as the WeChat and Twitter, moreover, real-time business advertising effect monitoring is realized.

Description

Technical field [0001] The invention relates to the field of data analysis, in particular to an advertisement monitoring method based on an image analysis method. Background technique [0002] In life, people always transmit and obtain information through various forms of media. Therefore, the media plays an important role in people's production and life. However, advertising is an important means of propaganda to convey information to the public openly and widely through a certain form of media for a specific need. Advertisements exist in various forms. [0003] Television is an important channel for people to obtain information, and advertisements are interspersed with TV programs. However, when people open the media, although they can see the product, they cannot understand the relevant information of the product and directly purchase it. For example, when people watch an advertisement for a certain product on TV, they may be very interested in this product, but they cannot get...

AI Technical Summary

Problems solved by technology

[0003] Television is an important channel for people to obtain news, and advertisements will be interspersed in TV programs. However, when people open the media, although they can see the product, they cannot understand the relevant information of the product and directly purchase it.

For example, when people watch the advertisement of a certain product on TV, they may be very interested in this product, but they cannot obtain the detailed information of this product. If they want to buy this product, it will take a lot of time to search and Buying, or you don’t have time to search and find, just give up, or you don’t know how to search and find, in short, the publicity and promotion effect of the product will be greatly reduced, and the amount of information people get will be reduced, and the quality of life will be reduced.

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