System, software application, and method for displaying third party media content in a public space

a technology of a system and a software application, applied in the direction of instruments, execution of user interfaces, static indicating devices, etc., can solve the problems of not being compatible nor interoperable, managing media content created by third parties, and limited media content provided on an electronic billboard system on the si

Inactive Publication Date: 2011-11-03
NEC DISPLAY SOLUTIONS OF AMERICA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0008]The present invention was developed in consideration of the above problems, and various embod

Problems solved by technology

Accordingly, the media content provided on an electronic billboard system on the site will be limited to information about that particular store unless the management directs time and energy to collect additional advertising content from third parties.
However, managing media content created by third-parties, including soliciting third-party content, scheduling updating of third-part content, and addressing compatibility issues with third-party content with the CMS in place, is time-c

Method used

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  • System, software application, and method for displaying third party media content in a public space
  • System, software application, and method for displaying third party media content in a public space
  • System, software application, and method for displaying third party media content in a public space

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Embodiment Construction

[0025]FIG. 1 schematically illustrates an elementary arrangement in accordance with the invention including a server 10 for storing priority media content readable by the priority presentation software application of the invention. The server 10 may comprise a single server device, a cluster of interoperating or redundant load-balancing server devices, or the equivalent as known in the art. The priority media content includes one or more priority presentations, storable as binary information (e.g., one or more files) on a computer-readable medium in a manner known to those of skill in the art. A priority presentation is a binary data presentable as a combination of still or moving text and / or graphics operable for presentation on a multi-media device for a predetermined period of time. Examples of binary media content are known in the art (e.g., Macromedia Flash®, Microsoft® PowerPoint®, Apple® Quicktime®, etc.).

[0026]In an embodiment of the invention, the server 10 is in communicat...

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PUM

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Abstract

A system, method, and computer software application for the delivery and display of third-party multi-media content in a public space on locally managed display devices, wherein the delivery and presentation of the third-party multi-media content is manageable remotely from the public space, sale of display time for display on the locally managed display devices is manageable independently from local management, and the display and remote-management of the third-party content can co-operate with an incumbent multi-media management and display application operating on the locally managed display devices without requiring a re-tooling or custom programming of the incumbent multi-media management and display application.

Description

BACKGROUND OF THE INVENTION[0001]Outdoor advertising, sometimes referred to as out-of-home advertising, is focused on marketing to consumers when they are ‘on the go’ in public places, in transit, waiting (such as in a medical office) and / or in specific commercial locations (such as in a retail venue). One example of this are electronic billboards located in retail outlets, typically comprising display devices (e.g., flat-panel display devices, cathode-ray tube display devices, etc.) operated by one or more computers. The computers controlling the display devices cause media content to be presented on the display devices, wherein media content may comprise readable text, still or moving images, or a combination thereof. For example, media content may be in the form of a binary file, storable within the memory of the controlling computer, wherein images and text are encoded with presentation information directing how, when, and in what order the images and text are presented. Example...

Claims

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Application Information

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IPC IPC(8): G06F15/16G06Q40/00G06T1/00
CPCG06Q20/10G09G5/14G06F9/4443G09G2380/06G06F9/451G06F3/14G09F19/00G09G5/00
Inventor ZMUDA, MICHAEL
Owner NEC DISPLAY SOLUTIONS OF AMERICA
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