System, software application, and method for displaying third party media content in a public space

Abstract

A system, method, and computer software application for the delivery and display of third-party multi-media content in a public space on locally managed display devices, wherein the delivery and presentation of the third-party multi-media content is manageable remotely from the public space, sale of display time for display on the locally managed display devices is manageable independently from local management, and the display and remote-management of the third-party content can co-operate with an incumbent multi-media management and display application operating on the locally managed display devices without requiring a re-tooling or custom programming of the incumbent multi-media management and display application.

Description

BACKGROUND OF THE INVENTION[0001]Outdoor advertising, sometimes referred to as out-of-home advertising, is focused on marketing to consumers when they are ‘on the go’ in public places, in transit, waiting (such as in a medical office) and / or in specific commercial locations (such as in a retail venue). One example of this are electronic billboards located in retail outlets, typically comprising display devices (e.g., flat-panel display devices, cathode-ray tube display devices, etc.) operated by one or more computers. The computers controlling the display devices cause media content to be presented on the display devices, wherein media content may comprise readable text, still or moving images, or a combination thereof. For example, media content may be in the form of a binary file, storable within the memory of the controlling computer, wherein images and text are encoded with presentation information directing how, when, and in what order the images and text are presented. Example...

AI Technical Summary

Benefits of technology

[0008]The present invention was developed in consideration of the above problems, and various embodiments of the invention provide a capability to resolve or ameliorate one or more of said problems.

Problems solved by technology

Accordingly, the media content provided on an electronic billboard system on the site will be limited to information about that particular store unless the management directs time and energy to collect additional advertising content from third parties.

However, managing media content created by third-parties, including soliciting third-party content, scheduling updating of third-part content, and addressing compatibility issues with third-party content with the CMS in place, is time-consuming and may involve skills outside the skill-set of the local or regional management.

However, the different out-of-home advertising systems and corresponding CMS products operating among different retail organizations and other out-of-home installations vary widely and are typically neither compatible nor interoperable with each other.

Further, out-of-home advertising systems and the CMS products that operate them are typically not adapted to have more than one means for control.

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