Electronic commerce network with mobile transactions
a technology of electronic commerce and mobile transactions, applied in the field of computer systems, can solve the problems of no single model predominates the mobile commerce marketplace, difficult use, and lack of flexibility of users
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[0020]One embodiment is an electronic commerce network that facilitates mobile transactions. The commerce network allows a user with a mobile device to enter a store, and make a purchase of a basket of goods. The purchase can be made using one or more different tender instruments, including electronic coupons, gift certificates, debit cards, credit cards, etc. The commerce network authenticates the user, and can determine the best mix of tender instruments to use for the particular basket of goods.
[0021]FIG. 1 is an overview diagram of an electronic commerce network 100 and associated peripheral devices in accordance with embodiments of the present invention. Network 100 is implemented by one or more server computers (“servers”) and is connected to the peripheral devices via the Internet, or other telecommunication means, to provide the functionality disclosed in detail below. Network 100 includes and implements at least one user / customer account 102, at least one merchant / retailer ...
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