Universal tag for page analytics and campaign creation

a technology of page analytics and campaign creation, applied in the field of digital advertising, can solve the problems of slow advertisement speed, advertiser not receiving the optimal return on their advertisement,

Inactive Publication Date: 2014-09-18
TURN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As users demand instant access to entertainment their patience for advertisements rapidly dwindles.
If the user is not watching the advertisement, the advertiser is not receiving the optimal return on their advertisement.

Method used

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  • Universal tag for page analytics and campaign creation
  • Universal tag for page analytics and campaign creation
  • Universal tag for page analytics and campaign creation

Examples

Experimental program
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Embodiment Construction

[0050]A system for creating and using a universal tag to gather consumer data from a website and for analyzing the gathered consumer data is provided. An embodiment of the invention provides a universal tag system that has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, and that is used for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile of the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purpose of subsequent targeted advertising.

Overview

[0051]In ...

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PUM

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Abstract

A system for creating and using a universal tag to gather consumer data from a website for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application claims priority to U.S. provisional patent application Ser. No. 61 / 801,001, filed Mar. 22, 2013, which application is incorporated herein in its entirety by this reference thereto.BACKGROUND OF THE INVENTION[0002]1. Technical Field[0003]This invention relates generally to digital advertising. More particularly, this invention relates to a tool for creating and using a universal tag to gather consumer data for the purposes of digital advertising.[0004]2. Description of the Related Art[0005]The Internet has become a primary source for providing media and information. For example, it is believed that more news articles are read online than in print. Videos and television shows are increasingly viewed through online applications, such as by the companies, Hulu, Netflix, and YouTube, Many of these online media companies earn revenue by allowing advertisers to advertise on their websites. The need of companies with online prese...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06F3/0484G06F40/14
CPCG06Q30/0201G06Q30/0269G06F3/0484G06N5/02G06Q30/0277G06F16/9566G06F40/14G06F40/117G06F3/0482G06F3/04842G06F3/0486
Inventor SHOTTAN, JONATHANSHAH, VISHALGILL, KEVINJEET
Owner TURN
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