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Method and system for creating an audience list based on user behavior data

a user behavior and audience technology, applied in the field of communication information, can solve the problems of insufficient resolution, large amount of data unavailable, and information that is available is often too general to be useful,

Inactive Publication Date: 2016-12-15
ZOOMINFO ALEXANDRIA LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The patent text describes a method for creating an audience list based on user behavior data. The method involves receiving a filtering criteria for identifying the audience list and filtering a set of users based on the criteria. The filtering criteria may include one or more parameters such as a keyword, an affinity of the keyword, a domain name, a webpage identifier, and time. The method may also detect an update to the user behavior data and filter the updated data. The technical effect of this patent is to provide a platform for creating an audience list based on user behavior data, which can be useful for targeted advertising and other business strategies.

Problems solved by technology

While there is an abundance of data from global Internet use, much of the data is unavailable due to privacy laws.
The information that is available is often too general to be useful and does not provide adequate resolution.

Method used

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  • Method and system for creating an audience list based on user behavior data
  • Method and system for creating an audience list based on user behavior data
  • Method and system for creating an audience list based on user behavior data

Examples

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Embodiment Construction

[0041]As a preliminary matter, it may readily be understood by one having ordinary skill in the relevant art that the present disclosure has broad utility and application. As should be understood, any embodiment may incorporate only one or a plurality of the above-disclosed aspects of the disclosure and may further incorporate only one or a plurality of the above-disclosed features. Furthermore, any embodiment discussed and identified as being “preferred” is considered to be part of a best mode contemplated for carrying out the embodiments of the present disclosure. Other embodiments also may be discussed for additional illustrative purposes in providing a full and enabling disclosure. As should be understood, any embodiment may incorporate only one or a plurality of the above-disclosed aspects of the display and may further incorporate only one or a plurality of the above-disclosed features. Moreover, many embodiments, such as adaptations, variations, modifications, and equivalent ...

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PUM

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Abstract

Disclosed is a computer implemented method of creating an audience list based on user behavior data. The method may include receiving, by a processor, filtering criteria for identifying the audience list. Further, the method may include filtering, by the processor, set of users based on the filtering criteria, wherein each user in the set of users is associated with user behavior data. Additionally, the method may include identifying, by the processor, a plurality of users from the set of users based on the filtering, wherein the plurality of users constitutes the audience list.

Description

RELATED APPLICATIONS[0001]Under provisions of 35 U.S.C. §119(e), the Applicant claims the benefit of U.S. provisional application No. 62 / 173,071, filed Jun. 9, 2015, which is incorporated herein by reference.[0002]The following related U.S. patent applications, filed on even date herewith in the name of Clickagy, LLC, assigned to the assignee of the present application, are hereby incorporated by reference:[0003]Attorney Docket No. E279P.001US01, entitled “METHOD, SYSTEM AND COMPUTER READABLE MEDIUM FOR CREATING A PROFILE OF A USER BASED ON USER BEHAVIOR;”[0004]Attorney Docket No. E279P.001US02, entitled “METHOD AND SYSTEM FOR PROVIDING BUSINESS INTELLIGENCE BASED ON USER BEHAVIORA;” and[0005]Attorney Docket No. E279P.001US04, entitled “METHOD AND SYSTEM FOR INFLUENCING AUCTION BASED ADVERTISING OPPORTUNITIES BASED ON USER CHARACTERISTICS.”[0006]It is intended that each of the referenced applications may be applicable to the concepts and embodiments disclosed herein, even if such co...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30H04L29/08
CPCG06Q30/0269H04L67/306H04L67/02G06Q30/0201G06Q30/0275G06F17/30867H04L67/22G06F21/316H04L63/0407G06F2221/2101G06Q30/0202G06F21/6263G06F16/9535H04L67/535G06F16/9566G06F40/279G06Q30/0255
Inventor MAUGANS, III, HARRY RUSSELL
Owner ZOOMINFO ALEXANDRIA LLC