Search engine optimization assistant

Abstract

Website optimization methods and tools for optimizing visibility of a website to Internet search engines include evaluation of a against one or more optimization tests based on one or more search terms. A report is generated along with tools that guide and prompt the user for user input that is used by the tools to directly edit content of the website to improve the visibility of the website to Internet search engines.

Description

BACKGROUND OF THE INVENTION[0001]The present invention relates generally to search engine optimization, and more particularly to tools and methods for improving a website for search engine visibility.[0002]The Internet is being increasingly used to relay information, advertise, and engage in e-commerce. With the increase in web site building and publication tools, many users who might not otherwise have the time or skill to create their own websites or the money to hire an outside consultant are now publishing to the World Wide Web. For example, such tools often provide web page templates that allow a user to enter personalized content and select web page layout, styles, fonts, colors, etc., and then immediately publish the completed pages to the Internet.[0003]A search engine is typically used by Internet users to find web pages relevant to user input search terms. In a typical search engine, a user is presented with a web page which prompts the user for one or more search terms. U...

AI Technical Summary

Benefits of technology

[0011]In an embodiment, a website optimization apparatus for optimizing visibility of a website to internet search engines includes one or more processors, and non-transitory computer readable storage storing program instructions which, when executed by the one or more processors, accesses one or more pages of a website, automatically evaluates the accessed one or more pages against one or more optimization tests based on one or more search terms, and provides one or more tools that guide and prompt the user for user input that is used by the analyzer to directly edit content of the website to improve the visibility of the website to internet search engines.

Problems solved by technology

Many small businesses and other individuals do not have the time, knowledge, or money to optimize their websites for Search Engine Optimization (SEO).

Existing solutions to this problem are too expensive, too complicated, and require SEO knowledge that many website owners do not have.

However, these tools do not automatically fix the items identified by the analysis, or guide the user through ways to change the website to improve search engine visibility, or provide realtime visibility into how updates to the website affect the visibility of the site to search engines.

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