The utility model relates to the technical field of automobile parts, and discloses an automobile sealing strip structure which is provided with a sealing strip body, the sealing strip body comprises a clamping fixing strip, a sound insulation strip and a lamp strip fixing strip, a clamping cavity is formed in the clamping fixing strip, clamping teeth are arranged in the clamping cavity, and an opening is formed in one side of the clamping cavity; the soundproof strip is positioned on one side of the clamping fixing strip away from the opening; the lamp strip fixing strip is located on the outer side of the joint of the clamping fixing strip and the sound insulation strip, and the clamping fixing strip, the sound insulation strip and the lamp strip fixing strip are of an integrated structure. According to the automobile sealing strip structure, the lamp strip fixing strip is arranged on one side of the clamping fixing strip and can be used for installing a lamp strip inside, so that the lamp strip can be wrapped to play a protection role, meanwhile, the lamp strip does not need to be pasted on an interior trim, the installation position is fixed and stable, the lamp strip is prevented from falling off, and the service life of the automobile sealing strip structure is prolonged. And the light-emitting part can be conveniently exposed, so that the condition that the light-emitting position is shielded in the use process is prevented.