System and method for statisticsing audience rating of interactive network television system

Abstract

The invention discloses an audience share statistical method of an interactive network television system and a system thereof, relating to a television system audience share statistical method and a system thereof, aiming at solving the problem of the incorrectness of traditional audience share statistic. The invention collects the operational data when the user of the interactive network television system views and the interactive data between the interactive network television system and the users thereof by collecting the basic user information of the interactive network television system, and then gathers statistics to the collected data by making use of the interactive network television system. The workload obtained by the audience share data can be reduced effectively and the obtaining speed, the accuracy and the reliability of the statistical data can be improved at the same time.

Description

technical field [0001] The invention relates to a method and system for statistics of television audience ratings, in particular to a method and system for statistics of audience ratings of an interactive network television system. Background technique [0002] As an important index for market analysis and program evaluation, audience rating is the main basis for operators to deploy their business strategies and decide whether to keep specific programs. In the initial development stage of the interactive Internet TV system (IPTV), the significance of ratings is not limited to this. Operators can use the ratings data obtained through statistics to properly deploy and plan resources such as streaming media servers, WEB servers, and bandwidth in the system, so as to achieve optimal utilization of resources. At the same time, it can also provide credible quantitative basis for the further development of interactive Internet TV. [0003] In the traditional TV system, the audien...

AI Technical Summary

Problems solved by technology

For the traditional TV system, the workload of this kind of investigation will be huge, so the traditional ratings statistics often adopt the survey method of randomly selecting sample people (households) from point to area, and the obtained ratings data are often different from objective ones. There is a large technical error in the ratings

At the same time, traditional ratings reflect the number of viewers of a certain TV program, but do not pay attention to the actual viewer's satisfaction with the program, and cannot provide reference for the deep status of the program's degree of personalization and the individual needs of the audience.

The reason for the defects of traditional ratings statistics is that statistical data is obtained manually or semi-automatically, so the workload is relatively large, and the implementation is relatively complicated and costly

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