Method for distributing publicity pictures

Abstract

The invention relates to distributing publicity pictures to cellular communications subscribers. The inventive method consists in filling an enquiry by a subscriber and in selecting the subscribers for distributing publicity pictures by an advertiser according to said questionnaire. The pictures are loaded prior to the reception of an incoming / outgoing call or an incoming / outgoing SMS on a cellular phone. The picture is displayed simultaneously with the reception of an incoming / outgoing call, or an incoming / outgoing SMS and / or an MMS. The subscriber visualises the picture simultaneously with the answer to the call and / or at the end of the call and / or prior to the visualisation and the answer to the SMS or the MMS. The picture is displayed on the phone screen during the entire conversation or before clearing a call and / or answer to the SMS or MMS. Said method makes it possible to take into account the consumer's interest, to reduce time for receiving advertising information, to improve the certainty of the reception of advertising and to create convenient conditions for providing information services.

Description

Background of the invention [0001] The present invention relates to the distribution of advertising information images via an original program for smartphone-type mobile phones, in particular distribution of images (with the subscriber's consent) before the moment of an incoming / outgoing call, and viewing of the transmitted advertising information images by the subscriber using the program field. [0002] Known is a method for distributing customized advertising information messages to users, which method is based on the steps of registering providers and recipients of advertising information messages at a central station and forming bills for providers and recipients of advertising information messages ; and then by means of cash payments and / or transfers without cash, contribute the monetary resources obtained from the provider of each image in the advertising information image, after receiving the corresponding request from the user together with the page of the information...

AI Technical Summary

Problems solved by technology

[0005] The disadvantage of this known method is that the advertiser is not provided with a definitive link to the final advertising message consumer, i.e. the cellular communication user, since the advertiser's interest in distributing the advertising messages of interest to him / her is not taken into account and not ascertaining the social situation of the ultimate advertising information consumer, i.e., the mobile communication device user (cellular communication user), failing to determine the will and interest of the user, which in turn leads to the distribution of a large number of advertising information images in order to make the advertisement effective (increased business)

In addition, it causes inconvenience to the user of the cellular phone, because it is only possible to view the received advertisement information before the moment of answering the call (getting a connection request), whereby the user is forced to suspend the call and watch the advertisement information before the call, or give up watching and Start talking; In addition, the reliability of information service is reduced and the time for providing information service is increased, because it is necessary to generate an advertisement information request in the mobile phone every time and transmit the request to the advertisement message forming device, which is due to the fact that the advertisement information request failures may occur during the period that reduce the reliability of obtaining the information of interest