Feedback method for audience rating of advertisement in real time

Abstract

The invention discloses a feedback method for audience rating of advertisement in real time, which is characterized in that a control center transmits playing contents to terminal display equipment through a cable network or a wireless network, and plays the contents though the display equipment. The method comprises the following steps of: sending signals to a receiving unit of the display equipment by a sending unit of a handheld device when a user watches an advertising content which can interest the user; after the display equipment receives the signals, passing back the feedback information to the control center through the cable network or the wireless network; and analyzing the audience rating effect of each advertising content according to the collected feedback information by the control center. The user can send signals to the display equipment when watching the advertising content which can interest the user, and then the display equipment responds to the signals and passes back the feedback information to the control center; and the control center analyzes the audience rating effect of each advertising content according to the collected feedback information, therefore, the real-time feedback information can be obtained from public conveniently when playing the advertisement simultaneously, and the playing contents and the playing sequence can be adjusted partly according to the feedback information.

Description

technical field [0001] The invention relates to a real-time feedback method for viewing advertisements, in particular to a real-time feedback method for viewing advertisements played on display devices arranged in public places. Background technique [0002] At present, a new advertising industry is developing vigorously. It is different from the original advertising model relying on traditional media such as newspapers, magazines, and TV. Instead, it is used in commercial buildings, stores, apartment elevators, outdoors, and buses. Set up video terminals in public places, transmit advertising content to these video terminals with the help of powerful network resources, and then play them to disseminate advertisements to the general public; This ever-present and ubiquitous digital media platform has played a very good advertising effect. [0003] However, after the operating company has placed a series of advertisements, it is difficult to make real-time statistics on the r...

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Problems solved by technology

[0003] However, after the operating company has placed a series of advertisements, it is difficult to make real-time statistics on the ratings effect of each advertisement, such as which advertisements are of interest to the public at different times and in different locations, or which advertisements are difficult to attract Attention of the public; even if some feedback results can be obtained through some questionnaires after the event, the results are often lagging and inaccurate; and most of the current advertising content is rolled out in a certain order, and real-time information cannot be obtained Therefore, even if the advertising is unpopular or unsuitable, it cannot be corrected in time

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