Method, system and device for presenting advertisement

Abstract

The invention discloses a method, a system and a device for presenting an advertisement. The method comprises the following steps: receiving application contents transmitted by an SP; obtaining an advertisement playing strategy corresponding to the application contents; and obtaining an advertisement according to the advertisement playing strategy and presenting the advertisement. The embodiment of the invention obtains the advertisement playing strategy corresponding to the application contents by receiving the application contents transmitted by the SP, obtains the advertisement according to the advertisement playing strategy and presents the advertisement. When different advertisements are played in the application contents, only multiple advertisement playing strategies are needed to be established, and the application contents do not need to be changed, thereby realizing flexible and simple advertisement presentation. Aiming at the application contents used by an off-line user, a flexible advertisement playing form can be selected according to different conditions of the user.

Description

Technical field [0001] The present invention relates to the technical field of computer networks, in particular to a method, system and device for presenting advertisements. Background technique [0002] With the development of 3G (The Third Generation, third-generation mobile communication) technology and network technology, the business model of advertising has changed, and Internet advertising and mobile advertising have shown a greater growth trend. The so-called Internet advertisement or mobile advertisement means that the SP (Server Provider, service provider) of the Internet or mobile communication inserts advertisements in the services provided, so that users can enjoy the services at a low price or for free. [0003] Existing Internet advertising or mobile advertising is interrupted by the SP pre-designating the timing, location, and quantity of the advertising in the application content. If the SP provides different users with advertising content that includes different...

AI Technical Summary

Problems solved by technology

If the SP provides different users with different advertising content, it needs to formulate multiple pieces of advertising content, and the work of the SP is more complicated.

When the application content is at the SP, if the SP needs to change the advertisement placement in the application content, such as the position, time and quantity of advertisement placement, etc., it needs to involve changes to the application content, so the flexibility is poor

And when the advertising content is downloaded locally and executed offline, the SP cannot flexibly choose the form of advertising in the advertising content according to the specific conditions of the terminal and the user

[0004] Therefore, in the prior art solutions, when providing different users with advertisement content containing different advertisement delivery forms, the implementation is relatively complicated and the flexibility is poor, and for the application content that users use offline, flexible advertisement delivery forms cannot be selected.

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