Digital television visual media information feedback system and method thereof
A technology of digital TV and media information, applied in two-way working system, data processing application, business and other directions, can solve problems such as being difficult to accept, not conforming to the normal viewing conditions, and pressing out when not watching, and achieve changes in rough and inaccurate data. Effect
Inactive Publication Date: 2010-11-10
SUN YAT SEN UNIV
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Problems solved by technology
[0003] In addition, the acquisition of ratings data of traditional TV personnel relies on the sample subject to operate the hand controller, press the button in when watching, and press out when not watching
When there are only a small number of survey subjects, this method is no problem to use, but it is necessary for all members of all families to use this method, pressing in and pressing out. It's hard to be accepted by everyone
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[0017] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0018] Embodiments of the present invention provide a digital TV visual media information feedback system and method thereof, so that the delivery effect of visual information can be recorded in detail and effectively fed back. The specific implementation manners of the present invention will be described below in conjunction with the accompanying drawings.
[0019] The structural block diagram of digital television visual media information feedback system emb...
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The invention provides a digital television visual media information feedback system. The system comprises a digital television set-top box, an information acquisition device, an information analysis device, an information storage device and an information transmission device. The invention also provides a digital television visual media information feedback method. Through the system and the method, the information related to a watched visual information can be acquired and the watching mode, the watching period of time and the watching frequency of the watched visual information can be determined by analyzing the acquired information, so the watch starting time and the watch stopping time for an audience to watch the visual information can be learnt and recorded; the processed information is then transmitted to a digital television operator front end for summarization to ensure that the releasing effect of the visual information can be recorded in details and fed back effectively in favor of accurately mastering the releasing effect of a program and an advertisement on the digital television visual media by an advertising agent and a program operator, so the roughness and the inaccurateness of conventional television visual media information feedback are changed.
Description
technical field [0001] The invention relates to the field of digital television, in particular to a digital television visual media information feedback system and a method thereof. Background technique [0002] In today's complex visual environment, there are various visual media, and digital TV is the most important family visual media. Digital TV technology has changed the scarcity of channel resources in the past analog era, resulting in a substantial increase in the number of available channels, expanding the choice of viewers and advertisers at the same time; at the same time, the way viewers watch has changed. Digital TV provides different viewing options, in addition to traditional synchronous viewing, there are delayed viewing, on-demand viewing, etc., which endow people with flexibility in time and diversity in viewing methods. However, after the visual information carried by digital TV, a visual medium, is delivered to family audiences, there is no effective info...
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IPC IPC(8): H04N7/173G06Q30/00
Inventor 罗笑南陈锦维
Owner SUN YAT SEN UNIV