Advertising program arranging system

A technology for advertising programs and advertisements, which is applied to the parts of TV systems, TVs, and color TVs, etc., can solve the problems of low accuracy of programming and low efficiency of programming of advertising programs, so as to reduce duplication of labor and improve programming efficiency effect

Inactive Publication Date: 2010-12-08
CHINA DIGITAL VIDEO BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The technical problem to be solved by the present invention is to provide an advertisement programming system to solve the problems of low efficiency and low accuracy of the current advertisement programming

Method used

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  • Advertising program arranging system
  • Advertising program arranging system
  • Advertising program arranging system

Examples

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Embodiment 6

[0163] The present invention also discloses Embodiment 6 of an advertisement programming system, which may specifically include:

[0164] The weekly playlist arrangement component is used to arrange the weekly playlist based on the data source, the weekly playlist is the total list of weekly program plans, and the weekly playlist includes the content of the advertising period;

[0165] The derivation component is used to derive the daily playlist according to the weekly playlist, the daily playlist is the program list that is actually to be broadcast every day, it inherits the attributes of the weekly playlist, and based on the weekly playlist Increase the program issue number attribute;

[0166] A judging component, used to judge whether the inherited daily playlist needs to be modified according to broadcasting requirements, and if so, perform the editing step;

[0167] The editing component edits the inherited daily playlist;

[0168] The advertising daily playlist arrang...

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Abstract

The invention provides an advertising program arranging system which comprises a weekly playing bill arranging assembly, a deriving assembly, a judging assembly, an editing assembly, a checking rule base and a checking assembly, wherein the weekly playing bill arranging assembly is used for arranging a weekly playing bill based on a data source, and the weekly playing bill comprises advertising period contents; the deriving assembly is used for deriving a daily playing bill according to the weekly playing bill, wherein the daily playing bill is a playbill to be actually played every day and inherits the attribute of the weekly playing bill, and a program period number attribute is added on the basis of the weekly playing bill; the judging assembly is used for judging whether the inheriteddaily playing bill needs to be modified or not according to playing requirements, and if so, an editing step is executed; the editing assembly is used for editing the inherited daily playing bill; the checking rule base comprises a self-defined checking rule; and the checking assembly is used for checking an advertising playbill according to the checking rule, and the advertising playbill comprises the weekly playing bill and the daily playing bill. The invention is used for solving the problems of low advertising program arranging efficiency and lower arranging accuracy at present.

Description

technical field [0001] The invention relates to the technical field of program arrangement, in particular to an advertisement program arrangement system. Background technique [0002] TV advertising is a form of advertising that is broadcast on TV media. It broadcasts a large amount of programs on TV media. Taking mobile new media as an example, advertising programs are broadcast for about 7-8 hours a day. In addition, with the increase of channels and columns, the amount of advertising programs broadcast by provincial TV stations on each channel will continue to increase; taking the business of the advertising department that supports advertising broadcasting on 4-5 channels as an example, the daily advertising programs are roughly In about 20 hours. Therefore, advertising editing and broadcasting is the main income-generating business in TV stations. [0003] In practice, the advertising programming system can be used as the back-end system of the advertising contract ma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N5/262H04N5/445
Inventor 李军王堃越
Owner CHINA DIGITAL VIDEO BEIJING
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