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Interactive market research system and method thereof

An interactive, market research technology, applied in business, equipment, data processing applications, etc., can solve problems such as inability to obtain consumer responses, waste of manpower and resources, etc.

Inactive Publication Date: 2011-03-23
TRENDGO RES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, the traditional market research system, whether it is the first embodiment or the second embodiment, has disadvantages, that is, it is impossible to immediately add additional market research questions to respond to consumers, and it is also impossible for decision makers to directly provide adaptable information. Measures to ask consumers’ opinions again. Such a market survey may not be able to obtain the most direct consumer response, or it is necessary to analyze the results of the first market survey, redesign the questionnaire, and then conduct a second and third market survey. More manpower and resources will be wasted

Method used

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  • Interactive market research system and method thereof
  • Interactive market research system and method thereof
  • Interactive market research system and method thereof

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Embodiment Construction

[0019] The interactive market research system of the present invention includes a market research unit 210 and a management unit 220 .

[0020] see image 3 As shown in the first embodiment of the interactive market investigation system of the present invention, the above-mentioned market investigation unit 210 includes a market investigation device 211, a mobile unit 212 and a command interface 213; Move to a designated location for market research, and the target audience is usually consumers.

[0021] The mobile unit 212 can be any carrier or person, and the carrier can be a vehicle or a mobile carriage, the purpose of which is to carry the market research device 211 and the command interface 213 to a designated location, such as the peripheral location of a store where a new product has just been launched, or Is the location near the new tourist attractions and so on.

[0022] The market survey device 211 is used to know the consumer's response after using the product or...

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Abstract

The invention discloses an interactive market research system, comprising a market research unit and a management unit. The market research unit can be moved to a designated position to conduct a market research, and comprises a market research device. The management unit is communicated with the market research unit, and comprises an analysis interface. The market research device transmits market research results to the management unit, and the analysis interface analyzes the market research results to generate market research information. A back end user can use the market research information as a reference for determining whether to give an instruction to the market research unit.

Description

technical field [0001] The invention relates to a market investigation system, in particular to a real-time interactive market investigation system. Background technique [0002] Market research, referred to as market research, focuses on the acquisition, analysis and prediction of data. The purpose is to conduct questionnaire analysis, observation and research on specific groups of people, industries or commodities, and then grasp the business direction and professional evaluation of various markets. [0003] Common market research includes consumer survey, market observation, product survey and advertising research, etc. Traditional survey methods often use interviews, telephone interviews, street questionnaires, and network selection and filling. By collecting enough target properties or target quantities, the collected information can be analyzed and provided to analysts or decision makers, so as to improve product content or decision-making to better meet the needs of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 吴静鸿杨雅惠陈琪玮梁文琦
Owner TRENDGO RES