Media playing method and system, content transmission network equipment and advertisement server (AS)

Abstract

The invention discloses a media playing method and system, content transmission network equipment and an advertisement server (AS). The method comprises the following steps: receiving a program playing request sent by a user terminal via the content transmission network equipment; when the program playing request carries the user identification of a user in the content transmission network equipment, inquiring the correspondence between the user identification and personalized information by the content transmission network equipment in accordance with the user identification so as to acquire the personalized information of the user; acquiring links of advertisement contents corresponding to the user by the content transmission network equipment from the AS, wherein the links of the advertisement contents are acquired by the AS in accordance with the personalized information of the user and a preset advertisement configuration strategy; and sending the advertisement contents corresponding to the links of the advertisement contents to the user terminal by the content transmission network equipment or the AS. According to the embodiment of the invention, the personalized information of the user can be acquired more comprehensively, thus the advertisement contents which are acquired in accordance with the personalized information of the user are more accurate, thereby improving input effects of personalized advertisements.

Description

Technical field [0001] The invention relates to the field of media services, in particular to a media playing method and system, content transmission network equipment and an advertising server. Background technique [0002] With the popularization of the Internet, network video services using personal computers or set-top boxes and TVs as terminals are developing rapidly. Users can order their favorite videos through the Internet. As an emerging service provision method, online video can distribute video content to a wider user space. [0003] In the existing network video services, when playing videos, personalized advertisements can be played to users based on the bidirectional characteristics of Internet Protocol (IP, Internet Protocol) transmission. Compared with traditional broadcast advertisements, personalized advertisements are more targeted, thereby improving users' business experience. [0004] In the prior art, a playlist (Playlist) file is usually used to insert advert...

AI Technical Summary

Problems solved by technology

[0005] In the process of researching the existing technology, the inventor found that in the existing media playing method, only the personalized information when accessing the server can be obtained, which leads to inaccurate analysis of the user's preference information and poor delivery effect of personalized advertisements

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