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Media playing method and system, content transmission network equipment and advertisement server (AS)

A content transmission network and advertising server technology, applied in the field of media business, can solve problems such as poor delivery effect of personalized advertisements and inaccurate analysis of user preference information, so as to achieve improved delivery effects, comprehensive personalized information, and accurate advertisement content Effect

Inactive Publication Date: 2011-07-06
HUAWEI TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the process of researching the existing technology, the inventor found that in the existing media playing method, only the personalized information when accessing the server can be obtained, which leads to inaccurate analysis of the user's preference information and poor delivery effect of personalized advertisements

Method used

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  • Media playing method and system, content transmission network equipment and advertisement server (AS)
  • Media playing method and system, content transmission network equipment and advertisement server (AS)
  • Media playing method and system, content transmission network equipment and advertisement server (AS)

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Embodiment Construction

[0051] The invention provides a media playing method and system, content transmission network equipment and advertising server. The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0052] Content Delivery Network (CDN, Content Delivery Network) technology can add a new network architecture to the existing Internet to publish the content of the website to the edge of the network closest to the terminal, so that users can obtain the desired content nearby. So as to improve the response speed of use...

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Abstract

The invention discloses a media playing method and system, content transmission network equipment and an advertisement server (AS). The method comprises the following steps: receiving a program playing request sent by a user terminal via the content transmission network equipment; when the program playing request carries the user identification of a user in the content transmission network equipment, inquiring the correspondence between the user identification and personalized information by the content transmission network equipment in accordance with the user identification so as to acquire the personalized information of the user; acquiring links of advertisement contents corresponding to the user by the content transmission network equipment from the AS, wherein the links of the advertisement contents are acquired by the AS in accordance with the personalized information of the user and a preset advertisement configuration strategy; and sending the advertisement contents corresponding to the links of the advertisement contents to the user terminal by the content transmission network equipment or the AS. According to the embodiment of the invention, the personalized information of the user can be acquired more comprehensively, thus the advertisement contents which are acquired in accordance with the personalized information of the user are more accurate, thereby improving input effects of personalized advertisements.

Description

Technical field [0001] The invention relates to the field of media services, in particular to a media playing method and system, content transmission network equipment and an advertising server. Background technique [0002] With the popularization of the Internet, network video services using personal computers or set-top boxes and TVs as terminals are developing rapidly. Users can order their favorite videos through the Internet. As an emerging service provision method, online video can distribute video content to a wider user space. [0003] In the existing network video services, when playing videos, personalized advertisements can be played to users based on the bidirectional characteristics of Internet Protocol (IP, Internet Protocol) transmission. Compared with traditional broadcast advertisements, personalized advertisements are more targeted, thereby improving users' business experience. [0004] In the prior art, a playlist (Playlist) file is usually used to insert advert...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L29/12H04N21/2668
CPCH04L29/08666H04L29/06462H04L67/306H04L67/20G06Q30/02H04L29/08936H04L65/4084H04L65/612H04L67/53
Inventor 欧雄兵吴向阳严军冯江平方新
Owner HUAWEI TECH CO LTD
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