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Network advertising anti-fraud method and system

An online advertising and anti-fraud technology, applied in the information field, can solve problems such as weakening competitiveness, unscientificity, and damage to the interests of advertisers, and achieve the effect of protecting interests

Inactive Publication Date: 2011-07-27
马林
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The main reasons for fraud are: competitors fraudulently click on the other party's advertising links in order to make their company's ranking in the forefront, wasting the other party's advertising costs and weakening the other party's competitiveness; and websites that provide search services, such as Baidu, in order to obtain more Too much advertising fees, turn a blind eye to the problem of fraudulent clicks, and even click on purpose
[0004] The result of fraudulent clicks is "lose-lose": the interests of advertisers are seriously damaged, advertisers stay away from online advertising, and the environment for online advertising is unfair, unscientific, and unreasonable
Advertisers' distrust of online advertising providers makes them unwilling to invest in this advertising method, which directly affects the profitability of online advertising providers

Method used

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  • Network advertising anti-fraud method and system
  • Network advertising anti-fraud method and system
  • Network advertising anti-fraud method and system

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Experimental program
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Embodiment Construction

[0024] In order to make the technical means, creative features, goals and effects achieved by the present invention easy to understand, the present invention will be further described below in conjunction with specific illustrations.

[0025] Such as figure 1 Shown is a schematic diagram of the method of the present invention. Step 101, obtaining the network address and behavior information of this click in the network advertisement. The behavior information of the present invention at least includes: the computer hardware number of the clicker, the time when the click occurs, the length of stay on the target website, and the number of continued clicks on the target website. Step 102, judging whether the network address clicked this time already exists in the click information database; if yes, go to step 103, otherwise go to step 105. Step 103, according to the current click and all behavior information of the clicker stored in the database, it is judged whether the current...

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Abstract

The invention discloses a network advertising anti-fraud method, comprising the following steps: obtaining network address and behavior information clicked in a network advertisement in this time; judging a clicker: judging whether the network address clicked in the time is in a click information database; judging clicking: when the judgment result is yes in the step b, judging whether the clicking is fraud clicking; when the judgment result is yes in the step c, preventing continuing clicking of the clicker; and storing the behavior information clicked in the time in the click information database.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to network information technology. Background technique [0002] Modern society is a network society, and network advertising has become one of the most important advertising marketing methods. Such as Baidu, google, yahoo, narrow advertising and so on. In online advertisements, bidding advertisements are particularly important, such as the bidding advertisements launched by Baidu. The price of these bidding ads varies with the popularity of the keyword, the more popular the ad word, the more expensive the word click is. Many keywords cost tens of dollars per click. [0003] Because of the cruelty of business competition, the problem of fraudulent clicks is becoming more and more serious. Fraudulent clicks force advertisers to pay for invalid clicks. The main reasons for fraud are: competitors fraudulently click on the other party's advertising links in order to ma...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 马林
Owner 马林
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