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Advertisement order booking method, advertisement delivering method and system

A technology of advertising delivery and ordering, applied in the field of communication, can solve problems such as the waste of advertising inventory resource allocation and the unsatisfactory system, and achieve the effects of avoiding delivery errors, optimizing the allocation of advertising inventory resources, and accurate advertising delivery

Inactive Publication Date: 2011-07-27
HUAWEI SOFTWARE TECH
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  • Claims
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AI Technical Summary

Problems solved by technology

[0010] In the process of implementing the above advertisement push, the inventor found that there is at least a problem of wasteful allocation of advertisement inventory resources in the prior art:
[0013] Advertiser 1’s targeted users are: 300,000 men, and the system allocates 200,000 high-income men + 100,000 low-income men; Advertiser 2’s targeted users are: 200,000 high-income men, and the system cannot satisfy

Method used

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  • Advertisement order booking method, advertisement delivering method and system
  • Advertisement order booking method, advertisement delivering method and system
  • Advertisement order booking method, advertisement delivering method and system

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Embodiment Construction

[0036] The optimization-based advertising order reservation method and system according to the embodiments of the present invention will be described in detail below with reference to the accompanying drawings.

[0037] Such as figure 1 As shown, the embodiment of the present invention is based on an optimized advertising order reservation method, including:

[0038] 101. Predict the total inventory of advertising users;

[0039] 102. In the total inventory, establish an order inventory relationship for each advertising order in the order set;

[0040] 103. Optimize order inventory relationship.

[0041] According to the optimized order inventory relationship set, the inventory ratio is allocated to each advertising order, so that the inventory that cannot meet the order demand is minimized, and the purpose of optimizing the allocation of advertising inventory resources is achieved. Order optimization is performed based on the forecasted total inventory to make advertising ...

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Abstract

The invention discloses an optimization-based advertisement order booking method and an optimal advertisement-order-based content push service advertisement delivering method and system, which solve the problem of distribution waste of advertisement inventory resources. The advertisement order booking method comprises the following steps: predicting total inventory of advertisement users; establishing an order inventory relationship for each advertisement order in an order set in the total inventory; a optimizing the order inventory relationship. By the invention, advertisement inventory resource distribution is optimized; the advertisement delivery becomes more accurate, and delivery errors caused by insufficient booking users can be avoided.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and a system for pushing advertisements together with business content. Background technique [0002] In the telecom mobile network, the content push service is a common form of telecom service. After a mobile terminal user orders a service (such as weather, news, etc.), the service content will be sent to the user terminal in a push manner on a regular basis for the user to browse, without the user actively requesting the content. In the specific business implementation, the user signs a contract with the content provider, and the content provider will regularly send the ordered content to the user terminal through the operator's network in a push manner, usually through SMS, MMS or WAP (Wireless Application Protocol Push wireless Application protocol push), Email channel to send to users. [0003] In order to meet commercial needs, advertising content is often...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/0254G06Q30/02
Inventor 邵刚李克鹏杜家春胡讯
Owner HUAWEI SOFTWARE TECH
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