Method and equipment for classifying business entries

Abstract

The invention provides a method and equipment for classifying business entries. The method comprises the following steps of: summing up various categories of industries and various business categories of the industries, and setting up a business classification system with a hierarchical structure; aiming at the categories of the industries or the business categories of each hierarchy, customizing one or more seed words respectively corresponding to the categories of the industries or the business categories of each hierarchy; and matching the business entries with the seed words hierarchy by hierarchy so as to determine the business categories to which the business entries belong. The method and the equipment have the advantages that the business classification system and the fine classification of the business entries can guide a user to set up a reasonable search engine marketing account structure, and further, helps the user to easily find out all high-value business entries related to the business type of the user from the business classification system and then use the high-value business entries as key words, so that the marketing effect of a search engine marketing account of the user is effectively improved.

Description

technical field [0001] The invention relates to the technical field of computers and networks, in particular to a method and equipment for classifying business entries. Background technique [0002] With the increasing popularity of the Internet, search engine marketing has become one of the important means for merchants to promote their products / services (hereinafter referred to as "business"). Among them, search engine marketing refers to network marketing based on search engine platforms, which takes advantage of Internet users' dependence on search engines and usage habits, and delivers business marketing information to target groups as much as possible when Internet users search for information. The usual practice is that merchants set up a promotion account in the search engine marketing system, and set keywords related to their business in the promotion account; If the keyword set by the merchant in the search engine marketing account system matches, the promotion in...

AI Technical Summary

Problems solved by technology

[0018] It can be clearly seen that the description of this idea is not smooth, it is difficult to read, and it cannot arouse the interest of netizens, which may cause netizens to stop paying further attention to the roses of this business

It can be seen that when the merchant designed the promotion unit, he submitted keywords with different meanings and structures, which led to the unreasonable structure of the promotion unit, which brought about the problem of unsmooth creativity and poor experience for netizens, which in turn led to The final promotion effect is not good

[0019] 2) Although merchants know their business types, they are often not very clear about what type of keywords should be mentioned when they create keywords. Moreover, even if merchants create keywords for their businesses, it is usually difficult to guarantee their keywords. The effect of the keywords created

The keywords created by the merchant may not meet the search habits of netizens. For example, the keywords are too professional, or the keywords created are of low quality and cannot fully reflect the characteristics of the merchant’s own business. The search volume of some keywords is very low, which affects the effect of promotion

[0020] 3) In the face of a wide variety of businesses, merchants are prone to omissions when establishing search engine marketing accounts, resulting in search engine marketing accounts that cannot fully cover all of their business scope

With the diversification of merchant business, merchants often need to promote more than a dozen, dozens, or even hundreds of business types. It takes a lot of time in the process, and some business omissions are prone to occur, which cannot achieve the expected promotion effect

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