Method and equipment for setting necessary semantic components in popularization keyword

Abstract

The invention aims to provide a method and equipment for setting necessary semantic components in a popularization keyword. The method comprises the following steps that: network equipment acquires the popularization keyword input by a popularization user; the popularization keyword is segmented so as to acquire the semantic component sequence of the popularization keyword; and one or more semantic components in the semantic component sequence are set as the necessary semantic components in the popularization keyword according to the popularization keyword. Compared with the prior art, the invention has the advantages that: by setting the necessary semantic components in the popularization keyword, the using experience of the popularization user is improved, popularization cost is saved, a popularization effect is improved, and a search user can timely, accurately, comprehensively and effectively acquire the required popularization information through a search engine.

Description

technical field [0001] The invention relates to the technical field of network search and promotion, in particular to a technology for setting necessary semantic components in promotion keywords. Background technique [0002] With the popularity of the Internet, more and more Internet users use the Internet to shop or search for product information, so search engine marketing has emerged as the times require. [0003] Search Engine Marketing (SEM for short) is based on the way users use search engines, and uses the opportunity of users to retrieve information to deliver marketing information to target users as much as possible. Simply speaking, search engine marketing is network marketing based on search engine platforms, which uses people's dependence on search engines and usage habits to pass on marketing information to target customers as much as possible when people retrieve information. [0004] The trend of search engine marketing is increasingly precise. For differen...

AI Technical Summary

Problems solved by technology

On the other hand, as the amount of marketing information based on search engines is increasing, the information organization structure is becoming more and more complex, and the search needs of search users are diversified and differentiated, it is difficult to promote users only by relying on existing search promotion technologies. Present its promotion information to its target search users, and target customers cannot obtain the promotion information they need in a timely, accurate and comprehensive manner through search engines

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