Method and device for predicting estimation values of search keyword

Abstract

The invention discloses a method and device for predicting estimation values of a search keyword, which are used for solving the problems of excessively occupied network resources and increase of resource consumption of related equipment in a website or a search engine, which are caused by inaccurate prediction on the estimation value of the search keyword in the prior art. The predicting method comprises the following steps of: receiving a request of predicting the estimation value of the search keyword, which is initiated by a client; carrying out statistics on an average click rate of the search keyword at each ranking position in a prediction period and determining display times and average consumption in each clicking process of the search keyword at each ranking position in the prediction period on the basis of a bidding value of the search keyword; and according to the average click rate, the display times and the average consumption in each clicking process of the search keyword at each ranking position in the prediction period, predicting a consumption estimation value and an income estimation value of the search keyword in the predicting period and returning the consumption estimation value and the income estimation value to the client.

Description

technical field [0001] The present application relates to the Internet field, and in particular to a method and device for predicting estimated values ​​of search keywords. Background technique [0002] For the search-based Internet bidding ranking model, when users purchase search keywords (also known as bidding words), they often hope to know the ratio of input and output, that is, the possible consumption and the possible income. In practice, there are Some users are dissatisfied with the consumption of search keywords and the income they get, or they have too high expectations for the income, which seriously damages the user's experience of advertising on the website or search engine. How to accurately predict the consumption and revenue estimates of search keywords has become one of the urgent problems to be solved. [0003] In the PPC mode, users purchase search keywords at a certain price, and there is a certain relationship between the consumption they need to pay a...

AI Technical Summary

Problems solved by technology

[0010] The embodiment of the present application provides a method and device for predicting the estimated value of search keywords, which is used to solve the problem of inaccurate prediction of estimated values ​​of search keywords in the prior art, which leads to the occupation of too many network resources, and increases the number of relevant resources in websites or search engines. Device resource consumption issues

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