Data analysis method, device and system

A data analysis and data packet technology, applied in the field of data analysis, can solve the problems of high cost of optimization analysis and low data accuracy.

Active Publication Date: 2012-07-25
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

With the explosive growth of users in the telecommunications field and the amount of Internet data, the amount of data analysis is increasing, and the accuracy of t

Method used

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  • Data analysis method, device and system
  • Data analysis method, device and system
  • Data analysis method, device and system

Examples

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Embodiment Construction

[0047] The embodiment of the present invention provides a data analysis method, which can reduce the amount of data analysis and improve the accuracy of the analysis data. The embodiments of the present invention also provide corresponding devices and systems. Each of them will be described in detail below.

[0048] see figure 1 , from the perspective of a network device, an embodiment of the data analysis method provided by the embodiment of the present invention includes:

[0049] 101. Receive a service access request, where the service access request includes a website to be accessed by a user.

[0050]The network device provided in the embodiment of the present invention may be a Gateway GPRS Support Node (GGSN, Gateway GPRS Support Node), or may be other network device having the same function as the data analysis provided in the embodiment of the present invention. GGSN is taken as an example for description.

[0051] When users browse the advertisement information, ...

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Abstract

The invention discloses a data analysis method which comprises the following steps of: matching a web address to be visited by a user with a built-in hierarchically-stored recommended web address by a network device; when a consistent recommended web address is matched, determining that the hierarchy of the web address to be visited by the user is the hierarchy related to the matched recommended web address, wherein the hierarchy of the recommended web address corresponds to the hierarchy of recommended information showed on a terminal; analyzing a terminal tag which is used for sending a service visit requirement; and if the hierarchy of the web address to be visited by the user is greater than or equal to a first threshold valve, sending the analyzed terminal tag, the web address to be visited by the user and the hierarchy of the web address to be visited by the user to a server, counting by the server the number of the terminal tags corresponding to each web address to be visited by the user in the hierarchy which is greater than or equal to the first threshold valve. The data analysis method provided by the embodiment of the invention is beneficial for reducing data analysis quantity and improving accuracy of analysis data.

Description

technical field [0001] The invention relates to the technical field of data analysis, in particular to a data analysis method, network equipment, server and system. Background technique [0002] With the increasing popularity of the Internet, the low-cost and high-efficiency of Internet advertising has become more and more obvious, and has been accepted and recognized by more and more advertisers. Product promotion and sales through network media has become an emerging marketing method. [0003] Network precision marketing and advertising technology "precision marketing" & "Behavior Targeting" is to implement accurate analysis of advertising audiences on the basis of network marketing, identify potential target users of products / activities, and improve the success rate of promotion and marketing of related products. [0004] The key to precision marketing and advertising technology is to efficiently and punctually identify which users on the Internet click to visit or watch...

Claims

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Application Information

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IPC IPC(8): H04L12/24H04L29/08
Inventor 王绍宇
Owner HUAWEI TECH CO LTD
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