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Method and device for pushing information in mobile internet

A mobile Internet and information push technology, which is applied in the field of information push methods and devices in the mobile Internet, and can solve problems such as rough information push and inability to meet individual needs of users

Inactive Publication Date: 2012-11-07
北京慧创新盈科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiments of the present invention provide an information push method and device in the mobile Internet to solve the problem that the information push in the prior art mobile Internet is too rough to meet the personalized needs of users.

Method used

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  • Method and device for pushing information in mobile internet
  • Method and device for pushing information in mobile internet
  • Method and device for pushing information in mobile internet

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Embodiment Construction

[0041] In order to effectively improve the information push of mobile Internet for each mobile terminal, the embodiments of the present invention meet the personalized needs of mobile users, improve the reply rate of pushed information, and further improve the click-through rate of the website, and improve user activity and foundation. The utilization rate of the network provides a method and device for sending information in the mobile Internet.

[0042] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer and clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0043] figure 1 The information pushing process in the mobile Internet provided by the present invention,...

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Abstract

The invention discloses a method and a device for pushing information in the mobile internet. The method includes determining probability, of each webpage browsed by mobile users currently, attributing to each large category and a small category according to browsing habits of the mobile users in a set time; determining similarity of the browsing habits of the mobile users to the content contained in each webpage in the mobile internet according to the probability of each webpage attributing to the large category and the small category, and pushing webpage information to each mobile user according to the similarity. By determining information pushed to each mobile user according to the browsing habit of each mobile user, personalized needs of the mobile users are meet. Further, since the webpage information is pushed according to the personalized needs of the mobile users, clicks ratio and page views of websites can be increased, and internet experience and net play vitality of target user groups are improved, and efficiency of the wireless internet of service providers is promoted.

Description

technical field [0001] The present invention relates to the technical field of mobile Internet, in particular to an information push method and device in the mobile Internet. Background technique [0002] With the continuous development of network technology, mobile networks have gradually penetrated into all aspects of life along with fixed networks. When users obtain information on the mobile Internet, they can enter the required information through various search engines to obtain corresponding information in the network when the user has a clear need, or the website can also push relatively targeted information to the user . [0003] In the prior art, information is pushed to users mainly on the homepage of portal websites and site navigation pages, and when pushing information to users, recommendations can be based on methods such as "subdividing information according to existing frameworks" or "arranging by popularity". Among them, "subdividing information according ...

Claims

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Application Information

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IPC IPC(8): H04W4/00H04W4/12
Inventor 顾瑜
Owner 北京慧创新盈科技有限公司
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