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Method and device for realizing statistical analysis on user access condition of Internet

A statistical analysis, Internet technology, applied in the field of statistical analysis of website visits based on cookies, can solve problems such as lack of authenticity and errors in results, and achieve the effect of avoiding the loss of user behavior correlation and statistical errors

Active Publication Date: 2012-12-19
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, statistical analysis based on cookies has the following problems: Since users can delete cookies by themselves, or directly block cookies, the life cycle of cookies is usually much shorter than that of users. A user may correspond to multiple cookies, and cookies are actually only equivalent to The user's behavior fragments during a certain period of time; therefore, statistical analysis directly based on cookies is equivalent to splitting a user into multiple users, so that the statistical user access frequency and behavior data will have a large error with the actual results, resulting in The results of website interview analysis lack authenticity

Method used

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  • Method and device for realizing statistical analysis on user access condition of Internet
  • Method and device for realizing statistical analysis on user access condition of Internet
  • Method and device for realizing statistical analysis on user access condition of Internet

Examples

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Embodiment 1

[0065] 1) For the IP address of the cookie and the user machine information of the browser (including the type and version), assign weights of 0.2 and 0.3 respectively;

[0066] 2) Calculate the similarity between Cookie1 and Cookie2, which is equal to:

[0067] 0.2*IP address similarity between Cookie1 and Cookie2

[0068] +0.3*Browser similarity between Cookie1 and Cookie2;

[0069] The similarity calculation method of user computer information is similar. The ratio of overlapping information is used as the similarity of corresponding information. The ratio of the total number of digits is used as the IP address similarity.

[0070] 3) Merge the Cookies whose similarity is greater than or equal to the predetermined threshold into a new Cookie representing an Internet user, assign a unique ID to the new Cookie after the merger, and store the ID of the new Cookie and the correspondence describing the browsing behavior after the merger. Relationship records, as shown in Tabl...

Embodiment 2

[0083] 1) The weights of 0.2, 0.3, and 0.3 are given to the IP address of the cookie, the browser (including the type and version) and the browsing behavior of the cookie on each website channel;

[0084] 2) Calculate the similarity between Cookie1 and Cookie2, which is equal to:

[0085] 0.2*IP address similarity between Cookie1 and Cookie2

[0086] +0.3*The operating system similarity between Cookie1 and Cookie2

[0087] +0.3*browsing behavior relevance;

[0088] Among them, in order to avoid inconsistent dimensions, the correlation of browsing behavior can be calculated by obtaining the corresponding browsing frequency ratio; as shown in Table 1, the ratio of Cookie1 browsing sports channels is 30%, and the ratio of browsing entertainment channels is 70%; The ratio of Cookie2 browsing the sports channel is 50%, and the ratio of browsing the financial channel is 50%, so for these two cookies, the ratio of overlapping browsing channels of 30% can be regarded as the behavior...

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PUM

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Abstract

The invention discloses a method and a device for realizing statistical analysis on user access condition of Internet, wherein the method comprises the steps of: extracting and recording information of a user machine representing each accessing user object, and merging the user objects according to information similarity of the user machines. According to the method and the device, by recording the information of the user machines represented by different Cookie and browsing behaviors occurred on the Cookie during learning process, deciding the level of similarity among the users, merging the Cookie possibly generated by the same user, recording the browsing behaviors of the Cookie after merging, and conducting statistical analysis on the access frequency and the habit of the browsing behaviors, the correlation loss and the statistical error of user behaviors due to the fact that the Cookie is removed by the user, and the like can be avoided, thereby evaluating the access condition of websites authentically and objectively.

Description

technical field [0001] The invention relates to a method for Internet service providers to statistically analyze visits to service websites, in particular to a method and device for statistically analyzing visits to websites based on cookies. Background technique [0002] A cookie is information temporarily stored by the server in the computer of the Internet user, that is, a text file, so that the server can identify the identity of the Internet user. When a user visits a certain website, the web server will first transfer a cookie data to be placed on the user's machine, and record the text entered or some choices made by the user when visiting the website. When the user visits the same website again, if the web server inquires that the user machine has cookie data, it will judge the user machine based on the content of the cookie data, and send specific webpage content to the user machine. [0003] Website service providers can use cookies to track and analyze the freque...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 陈家耀申志辉欧阳佑
Owner MIAOZHEN INFORMATION TECH CO LTD
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