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A mobile internet-based advertising push method

A mobile Internet and advertisement push technology, applied in the field of mobile Internet-based advertisement push, to achieve the effect of solving the problem of revenue and advertiser advertisement push

Inactive Publication Date: 2016-03-23
UNIV OF ELECTRONICS SCI & TECH OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The purpose of the present invention is to overcome the deficiencies of the prior art and provide a method for pushing advertisements based on the mobile Internet to solve the problem of pushing software developers' profits and advertisers' advertisements

Method used

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  • A mobile internet-based advertising push method
  • A mobile internet-based advertising push method
  • A mobile internet-based advertising push method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment

[0069] The following abbreviated example illustrates the invention.

[0070] preliminary work:

[0071] (1) The software developer applies for registration with the advertising push platform, and obtains a user name and password for verification. Then download the corresponding Jar package to obtain advertisements when developing application software. Such as:

[0072] Username: developerPassword: 111111

[0073] (2) Advertisers pay a certain amount of advertising fees to the platform and provide relevant advertising content, including:

[0074] ①The address of the advertisement homepage pointed to by the advertisement;

[0075] ② The advertisement picture to be displayed is used to display on the user's mobile terminal;

[0076] ③ Types of advertisements, such as: game advertisements, life service advertisements, etc.;

[0077] ④The desired advertising display method, the advertising push platform provides a variety of display effects, and advertisers can choose freely....

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Abstract

The invention discloses an advertisement push method based on the mobile internet, in which an advertiser provides advertisement content to an advertisement push platform and pays a certain amount of advertisement fee. At the same time, the software developer downloads the required software package from the advertising push platform. The software package contains the advertising content from the advertising pushing platform and the detailed method for displaying the advertising content on the user's mobile phone terminal. The software developer imports the software package into the In the application software developed by ourselves, when the application software is running, it sends a request to obtain the advertisement content from the advertisement push platform and displays it. If the user clicks on the displayed advertisement, the advertisement push platform sends a message to notify the advertisement push platform; in this way, software development The advertiser earns income based on the number of times the advertisement content is obtained. The advertisement content of the advertiser is advertised through the application software of the software developer, and the payment is made according to the number of clicks on the advertisement, thus effectively solving the problem of the software developer's income and the push of the advertiser's advertisement.

Description

technical field [0001] The invention belongs to the technical field of mobile Internet, and more specifically, relates to a method for pushing advertisements based on mobile Internet. Background technique [0002] The mobile Internet combines mobile communication and the Internet into one. At present, with the development of 3G, mobile communication and continuous improvement of WEB2.0 technology, the mobile Internet will surely become a bigger emerging market. [0003] At present, China's mobile phone users have exceeded 1 billion. Mobile advertising has become one of the most important applications of 3G and future mobile Internet. Whoever can control the mobile phone screen will become the leader of mobile media (advertising). However, mobile advertising is still in its infancy, and has not yet found a good way to realize it. At present, it basically stays in SMS, MMS and WAP methods, which are not recognized by the market and consumers. Therefore, finding new ways to i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08G06Q30/02
Inventor 孙健车斌陈旭隆克平徐杰姚洪哲张毅梁雪芬李乾坤
Owner UNIV OF ELECTRONICS SCI & TECH OF CHINA
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