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Method and device for processing user data

A technology of user data and processing methods, applied in the direction of electrical digital data processing, special data processing applications, instruments, etc., can solve problems such as user interest data product bias

Active Publication Date: 2013-01-09
SHENZHEN SHI JI GUANG SU INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The disadvantage of the method of obtaining user interest data in the above-mentioned prior art is that this method only analyzes the behavior data of the user in a single product, which will cause the obtained user interest data to be product-biased

Method used

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  • Method and device for processing user data
  • Method and device for processing user data
  • Method and device for processing user data

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Experimental program
Comparison scheme
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Embodiment 1

[0023] The processing flow of a user data processing method provided by this embodiment is as follows: figure 1 As shown, the following steps 11-13 are specifically included.

[0024] Step 11. According to the user's behavior data in a certain product, calculate the biased interest category distribution information of the user on the product.

[0025] Pre-set an interest category system including multiple interest categories, obtain user behavior data in a certain product, and obtain multiple interest categories and The weight value for each interest category.

[0026] According to the multiple interest categories and the weight value of each interest category, biased interest category distribution information of the user in the product is constructed.

[0027] Step 12. Calculate the difference value between the biased interest category distribution information and the user interest background distribution information of the product, and obtain the unbiased interest category...

Embodiment 2

[0035] A schematic diagram of the principle of a user data processing method provided in this embodiment is as follows: figure 2 As shown, the specific processing flow is as follows image 3 As shown, the following steps 31-34 are specifically included.

[0036] Step 31 , calculating various interest categories corresponding to the user's behavior data in a certain product and the weight value of each interest category.

[0037] This embodiment adopts the traditional classification method to set the interest category system of user behavior data. The interest category system mainly includes: sports, entertainment, finance, technology, automobiles, travel, real estate, women, health, games, education, animation, books, There are 16 interest categories including horoscope, video and kids.

[0038] After obtaining the user's behavior data in a certain product, according to the above set interest category system, the multiple interest categories corresponding to the above behav...

Embodiment 3

[0084] This embodiment provides a user data processing device, its specific structure is as follows Figure 4 As mentioned, it includes the following modules:

[0085] The biased interest category distribution information acquisition module 41 is used to calculate the biased interest category distribution information of the user on the product according to the user's behavior data in a certain product;

[0086] The unbiased interest category distribution information acquisition module 42 is used to calculate the difference between the biased interest category distribution information acquired by the biased interest category distribution information acquisition module and the user interest background distribution information of the product, Obtaining the unbiased interest category distribution information of the user on the product according to the difference value;

[0087] The interest category distribution information integration module 43 is configured to integrate the use...

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Abstract

The invention relates to a method and a device for processing user data. The method mainly comprises the following steps of: according to behavior data of a user in a certain product, calculating biased interest type distribution information of the user on the product; calculating a difference value between the biased interest type distribution information and user interest background distribution information of the product and obtaining unbiased interest type distribution information of the user on the product; and integrating the unbiased interest type distribution information of the user on various products to obtain integrated interest type distribution information of the user. Due to the utilization of the method and the device for processing the user data, which are disclosed by the embodiment of the invention, the integrated unbiased interest type distribution information of the user can be effectively obtained.

Description

technical field [0001] The invention relates to the field of computer application technology, in particular to a method for processing user data and a device for realizing the method. Background technique [0002] At present, the first method of obtaining user interest data is: obtaining user interest data based on information actively input by users, for example, mining user interest data based on information actively input by users in Sina Weibo or Baidu Zhizhi. [0003] The disadvantage of the method for obtaining user's interest data in the above prior art is that it depends on the user's behavior of actively inputting information, and when the user does not actively input information, the method cannot obtain the user's interest data. [0004] The second method of obtaining the user's interest data is: obtaining the user's interest data based on the user's behavior data in a single product. For example, in the Google search engine, the user's interest data is mined by ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 邸楠刘玉璇肖慧贾自艳
Owner SHENZHEN SHI JI GUANG SU INFORMATION TECH
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