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Advertising server and player terminal and system and method of advertising push

An advertising server and advertising playback technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as boring, poor user experience, wasteful advertising, etc., to achieve multiple economic benefits and enhance experience Effect

Inactive Publication Date: 2013-04-24
HONG FU JIN PRECISION IND (SHENZHEN) CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current smart terminals only always display the same static or dynamic pictures or advertising pictures with the manufacturer’s trademark when they are turned on, selected TV programs, and turned off, which is very boring and poor user experience
Moreover, for advertising operators, the current smart terminal does not make full use of the buffer time when the terminal is turned on, program switched, and turned off to insert TV advertisements, wasting the opportunity to play advertisements in vain

Method used

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  • Advertising server and player terminal and system and method of advertising push
  • Advertising server and player terminal and system and method of advertising push
  • Advertising server and player terminal and system and method of advertising push

Examples

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Embodiment Construction

[0023] see figure 1 , the advertisement pushing system 100 includes an advertisement server 10 and at least one advertisement playing terminal 20 connected to the advertisement server 10 . In this embodiment, the advertisement playing terminal 20 is a smart terminal, specifically a smart TV, a smart phone, a computer, and the like. In this embodiment, the users of the at least one advertisement playing terminal 20 are all users of the advertisement pushing system 100 .

[0024] see figure 2 , the advertisement playback terminal 20 includes a state identification unit 21 , an advertisement playback unit 22 , a user operation acquisition unit 23 and a feedback unit 25 .

[0025] The state identification unit 21 is used to identify whether the current state of the advertisement playing terminal 20 belongs to the state that needs to push advertisements and send the identified state information that needs to push advertisements to the advertisement server 10 . In the embodiment...

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PUM

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Abstract

The invention relates to a system and a method of advertising push. The advertising push system comprises an advertising server and at least one advertising player terminal connected with the advertising server, wherein users of the at least one advertising terminal are the users of the advertising server. The advertising player terminal comprises a state recognition unit and an advertising player unit, wherein the state recognition unit is used for recognizing whether the current state of the advertising player terminal belongs to an on-demand advertising push state and transmitting the recognized state information that belongs to the on-demand advertising push state to the advertising server, and the advertising player unit is used for generating an advertising player view when the advertising player terminal is on an on-demand advertising push state, displaying the advertising player view on the advertising player terminal and controlling that advertisements pushed by an advertising server terminal are played in the advertising player view. The advertising server comprises an advertising push unit which is used for pushing the advertisements to the advertising player terminal when receiving state information transmitted from the state recognition unit.

Description

technical field [0001] The invention relates to the technical field of advertisement push, in particular to an advertisement server, a playback terminal, and an advertisement push system and method. Background technique [0002] With the development of smart terminals such as smart TVs and smart phones and Internet technology, smart terminals with multiple functions including watching TV programs, live streaming media, and accessing the Internet have emerged, such as smart TVs and smart phones. However, the current smart terminal only displays the same static or dynamic picture or the advertisement picture with the manufacturer's trademark all the time when it is turned on, selects a TV program, and is turned off, which is very boring and has poor user experience. Moreover, for advertising operators, the current smart terminal does not make full use of the buffer time when the terminal is turned on, program switched, and turned off to insert TV advertisements, wasting the op...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/472
CPCH04N21/2668H04N21/812
Inventor 李晓光谢冠宏陈俊凤
Owner HONG FU JIN PRECISION IND (SHENZHEN) CO LTD