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Mobile terminal advertisement playing method based on user behavior

A technology for advertising playback and mobile terminals, which is applied in the field of network and mobile communication, can solve the problems of unchangeable, ineffective advertising, and low-efficiency playback mode, and achieve the effect of ensuring accurate positioning and playback, and vivid advertising

Inactive Publication Date: 2013-05-08
北京长丰华泰科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] According to a mobile terminal advertisement playing method based on user behavior provided by the present invention, the solution is that the existing advertisement cannot actively adapt to the user's feelings, and cannot change the relatively blunt, dull and inefficient playing mode

Method used

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Embodiment Construction

[0016] The present invention is a mobile terminal advertisement playing method based on user behavior,

[0017] According to a mobile terminal advertisement playing method based on user behavior provided by the present invention, the solution is that the existing advertisements cannot actively adapt to the user's feelings, and cannot change the relatively blunt, inflexible and inefficient playing mode, and adopt the method of the present invention Technology allows advertisements to detect the user's experience and feelings and respond accordingly.

[0018] This is a method of playing mobile terminal advertisements based on user behavior. The main point is that the mobile terminal has an image acquisition device, usually a camera, or other somatosensory sensors, body detectors, and controllers, which can acquire the user's Expressions and body behavior characteristics, and control the advertisement playback according to the different meanings of the body movement characteristi...

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Abstract

The invention provides a mobile terminal advertisement playing method based on user behavior. The method is characterized in that a mobile terminal is provided with an image acquiring device which can acquire the body behavior feature of a user, control of advertisement playing can be carried out according to different meanings of the body behavior feature, a function module analyzes and processes the expression and the action of the mobile terminal user so that the personalized user feature of the user is acquired, based on the personalized user feature, advertisement content is selected and is played on a mobile terminal display screen, accurate positioning and playing of the advertisement content are guaranteed, and advertisement is vivid and efficient.

Description

technical field [0001] The invention belongs to the technical field of network and mobile communication, and more specifically relates to a mobile terminal advertisement playing method based on user behavior. Background technique [0002] Internet-accessible electronic information management devices are now widely available and increasingly popular, such as mobile phones, pagers, notebook computers, palmtop computers, or any type of personal computer or data processing device. Such devices with such Internet access can be found anywhere, such as in an office, school, home, store, library, or other public place. Among them, smart phones and tablet computers are increasingly becoming the must-have consumer electronics products that people carry because they are superior to traditional electronic products such as PCs and have the characteristics of small size and thinness. [0003] The lack of a suitable input user interface for such mobile terminals will result in a lost oppo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/01G06Q30/02
Inventor 不公告发明人
Owner 北京长丰华泰科技有限公司
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