Active advertisement on-demand system and method

Abstract

The invention discloses an active advertisement on-demand system and an active advertisement on-demand method. The system comprises a user-side system, an advertisement management server and an advertisement content server, wherein the user-side system comprises a display device, and a set top box which is connected with the display device; the advertisement management server is connected with the user-side system through a network, and comprises an advertisement navigation module, a statistical analysis module and an advertisement distribution module; and the advertisement content server is connected with the advertisement management server and used for storing video advertisement data. By adoption of the active advertisement on-demand system and the active advertisement on-demand method provided by the invention, the advantages of the network can be fully played in a user-requirement-based on-demand advertisement mode. The invention has the advantages that the classified query and advertisement on-demand operation of a user are facilitated; an advertisement operator can advertise for the user who focuses on the advertisement operator, and targeted advertising is realized; and the user can self-define the own on-demand subscription policy, advertisement automatic pushing is realized according to the on-demand operation of the user, the user can view an advertisement anytime and anywhere, instant messaging is realized, and transaction efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of interactive television, and in particular to an active advertisement on-demand system and method. Background technique [0002] In recent years, digital TV has developed vigorously and gradually replaced analog TV to occupy a dominant position. The addition of digital TV user terminal set-top boxes and the transformation of communication links have given digital TV unique advantages in terms of interaction. Services such as video-on-demand, video conferencing, and Internet connection have been more and more widely used. Regardless of analog TV or digital TV, advertising always occupies an important position, because TV advertising revenue is the main source of profit for TV operators, and at the same time, the huge role of TV advertising in promoting product sales is also the main driving force for sales and advertising. [0003] The current implementation methods of TV advertisements include two types: ...

AI Technical Summary

Problems solved by technology

[0004] The disadvantage of the existing TV advertisement implementation method is that the advertising cost of the inserted broadcast is high, and the behavior of interrupting the normal program and broadcasting the inserted advertisement may cause the user to feel disgusted and choose to change the channel to skip the advertisement; while the embedded broadcast The advertisements displayed are limited by the size of the TV screen, and cannot convey rich product features. The information that users can obtain is relatively small, and the way of embedding advertisements into TV screens with station logo subtitles is obviously lacking. A system with complete functions such as advertisement loading, advertisement broadcast planning, and detection has shortcomings in automatic broadcast, which requires a lot of manpower to adjust and monitor advertisement broadcast status in real time

In addition, whether it is an interstitial advertisement or an embedded advertisement, most of them only stay in the simple, one-way stage of passive reception and viewing by users. on demand

[0005] To sum up, the existing advertising broadcasting methods have the following deficiencies: 1. The time node cannot be controlled by the user

2. Since the advertisements played are not classified, it is not possible to determine whether the advertisements are suitable for viewers when they are played.

3. The complex review and video editing of advertisements requires a huge amount of docking work

In addition, the existing advertising broadcasting methods are difficult to make full use of the rich resources in the digital TV environment, such as media servers, two-way links, etc.

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