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Advertisement presenting method and device

A technology for advertising and advertising content, applied in messages/emails/notifications, marketing, etc., can solve problems such as wasting user time, affecting user experience, and failing to meet the expectations of advertisers, and achieve the effect of improving harmony and psychological acceptance

Inactive Publication Date: 2013-11-20
BEIJING NETQIN TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This kind of advertising display method is very blunt, causing strong visual interference when users are working, reducing work efficiency, wasting users' time, and easily arousing users' disgust
In particular, the display screen of a mobile terminal is usually small, and the way of displaying advertisements that occupy a part of the screen will particularly affect the user experience
On the other hand, due to poor user experience, this kind of advertisement cannot effectively attract users, thus failing to meet the expectations of the advertiser

Method used

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  • Advertisement presenting method and device
  • Advertisement presenting method and device
  • Advertisement presenting method and device

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Embodiment Construction

[0020] The preferred embodiments of the present invention will be described in detail below with reference to the accompanying drawings, and unnecessary details and functions for the present invention will be omitted during the description to avoid confusing the understanding of the present invention.

[0021] In general, embodiments of the present invention provide an apparatus and method for providing advertisement presentation to a user terminal (such as, but not limited to, a wireless communication device, a handheld electronic device, a laptop computer or a personal computer). In the embodiments of the present invention, generally, the advertisement content that the advertiser desires to provide (hereinafter referred to as targeted advertisement or targeted advertisement content) is presented together with the media that the user desires to consume (hereinafter referred to as the targeted media). Generally, the target media may be a web page to be browsed by the user, a vi...

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PUM

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Abstract

The invention provides an advertisement presenting method and a device for presenting an advertisement. The method comprises the following steps of identifying an object which is coincided with a preset rule in media; implanting the advertisement content into the media, so that the advertisement content is displayed in a present area of the identified object during a presenting period of the media. The novel advertisement presenting mode is used for mixing the advertisement content with the target media into a whole in a user terminal, so that the novel advertisement presenting mode is more easily accepted by a user.

Description

technical field [0001] The present invention relates to the field of mobile communication, and more particularly, to a method and device for advertisement presentation. Background technique [0002] Presently, the display of advertisements on user terminals including desktop computers, mobile terminals, etc. is usually too direct. As an example, often when a user plays a video, an ad is forced to play for a certain amount of time before the player starts playing the video. Or, when a user browses a web page, a part of the device screen is forced to display advertisements, such as displaying an advertisement window at the bottom of the screen. [0003] This advertisement display method is very blunt, causes strong visual interference when the user is working, reduces work efficiency, wastes the user's time, and easily arouses the user's disgust. In particular, the display screen of a mobile terminal is usually small, and the manner of displaying an advertisement occupying a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04W4/12
Inventor 张宇平
Owner BEIJING NETQIN TECH