Method and device for optimizing bidding of advertising keywords

An optimization method and keyword technology, applied in the Internet field, can solve problems such as low keyword bids and inability to display advertisements, and achieve the effect of ensuring normal display and improving user experience.

Active Publication Date: 2017-08-29
深圳宜搜天下科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0003] The purpose of the present invention is to provide an optimization method and device for advertising keyword bids, so as to solve the problem in the prior art that advertisements cannot be displayed due to low keyword bids

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  • Method and device for optimizing bidding of advertising keywords
  • Method and device for optimizing bidding of advertising keywords
  • Method and device for optimizing bidding of advertising keywords

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Embodiment Construction

[0036] In order to make the technical problems, technical solutions and beneficial effects to be solved by the present invention clearer and clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0037] Such as figure 1 As shown, it is a functional block diagram of the advertising keyword bidding optimization device of the present invention, including a bidding module 01, a minimum display price calculation module 02, a price comparison module 03, and a prompt module 04; wherein,

[0038] The bidding module 01 is used to receive and save the bidding P of keywords;

[0039] The minimum display price calculation module 02 is used to calculate the minimum display price bid of keywords according to the number of advertisements to be displayed in th...

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Abstract

The invention discloses an optimizing method and an optimizing device for bidding on an advertisement keyword. When the bid of an advertisement keyword is lower than the minimum display price bidmin of the keyword, the method is capable of reminding a user that an advertisement corresponding to the keyword cannot be displayed. The device comprises a price comparing module and a reminding module. According to the invention, the problem that the advertisements cannot be displayed due to low bid of keywords in the prior art is solved.

Description

technical field [0001] The invention relates to the field of the Internet, in particular to an optimization method and device for advertising keyword bids. Background technique [0002] Keyword bidding is an indispensable part of search advertising. During the application process, advertisers often bid too low for the keywords of the advertisement, so that the advertisement cannot be displayed. At this time, it is necessary to remind the advertiser to increase the price Or optimize the keywords of the advertisement. How to detect or determine the "bid too low" of a keyword is a technical problem, because in the keyword bidding environment, different customers will modify the bid of the same keyword at different points in time, this bidding environment is Complex and dynamic. Contents of the invention [0003] The object of the present invention is to provide an advertising keyword bidding optimization method and device to solve the problem in the prior art that the adver...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 李海波常华祁岳华蒙文揆曹宏亮符洁孙旭张龙解鑫
Owner 深圳宜搜天下科技股份有限公司
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