The invention belongs to the technical field of propaganda devices for enterprise image planning, and particularly relates to an energy-saving type outdoor propaganda device for enterprise image planning. At present, in most companies, propaganda boards for propagandizing enterprise images of the companies are presented in a fixed mode in a common mode, moving is inconvenient, the display effect is poor, and when no person observes the propaganda boards, propaganda content on the display boards is prone to fading after the propaganda boards are exposed to the sun for a long time. According tothe scheme, the device comprises a U-shaped moving base, wherein a U-shaped supporting base is fixed to the top of the U-shaped moving base, and a movable plate is slidably connected to the inner wallof the U-shaped supporting base. According to the device, through a rotary opening and closing mechanism, an observer can conveniently observe enterprise image propaganda words on the propaganda boards in a mounting cavity in a display cavity, the propaganda boards can be rotationally displayed, the observation range of the propaganda boards is enlarged, meanwhile, the attention of the observer is attracted, and the flow of people near the propaganda boards is increased.