Advertisement playing method, advertisement playing device, advertisement playing system and matching information establishing device

A technology for matching information and advertising playback, applied in the field of communication, can solve the problems of poor non-automatic advertising effect and inaccurate push advertising, and achieve the effect of increasing revenue and improving matching accuracy.

Inactive Publication Date: 2014-05-07
三亚中兴软件有限责任公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Aiming at the problems of inaccurate, non-automated and poor advertising effects in video push advertisements in the related art, the present invention provides an advertisement playing method, device, system and matching information establishment device to at least solve the above problems

Method used

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  • Advertisement playing method, advertisement playing device, advertisement playing system and matching information establishing device
  • Advertisement playing method, advertisement playing device, advertisement playing system and matching information establishing device
  • Advertisement playing method, advertisement playing device, advertisement playing system and matching information establishing device

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Embodiment Construction

[0033] Hereinafter, the present invention will be described in detail with reference to the drawings and examples. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

[0034] In related technologies, the advertisements are set manually during the video playback process. The matching accuracy of this method is not high, and it is easy to cause the video content and advertisements to fail to match, which affects the user experience. Based on this, the embodiment of the present invention provides An advertisement playing method, device, system and matching information establishment device are provided, which will be introduced in detail through specific embodiments below.

[0035] This embodiment provides an advertisement playing method, figure 1 is a flowchart of an advertisement playing method according to an embodiment of the present invention, such as figure 1 A...

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Abstract

The invention discloses an advertisement playing method, an advertisement playing device, an advertisement playing system and a matching information establishing device. The method comprises the following steps: when receiving a video file playing request of a user, a player acquires a video file, acquires matching information of video content in the video file and an object and acquires an advertisement corresponding to the object; and then, the player plays the video file and the advertisement in an overlaid mode according to the matching information. The problem that advertisement pushing in videos is inaccurate, non-automated and poor in advertising effect in the prior art is solved, automatic establishment of advertisement object data in videos is realized, the matching precision of videos and advertisements is improved, and the user experience and advertising revenue are improved.

Description

technical field [0001] The present invention relates to the communication field, in particular to an advertisement playing method, device, system and matching information establishment device. Background technique [0002] With the rapid development of the Internet industry and the popularization of computers, the types and ways of people obtaining videos are becoming more and more diversified. Advertising in videos is also getting more and more attention. Accurate and targeted advertisements are easier to be accepted by the majority of Internet users, and easier to obtain advertising benefits. [0003] Most of the current advertising delivery methods are based on video tags, which are manually established. Therefore, if the tags are not accurate enough, the video content and the advertisement will not match, which will affect the user experience and reduce the effectiveness of the advertisement. . In addition, since tags are generated manually, it takes a lot of time to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/434
Inventor 邵艳
Owner 三亚中兴软件有限责任公司
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