Advertisement playing method, advertisement playing device, advertisement playing system and matching information establishing device

A technology for matching information and advertising playback, applied in the field of communication, can solve the problems of poor non-automatic advertising effect and inaccurate push advertising, and achieve the effect of increasing revenue and improving matching accuracy.
CN103780944AInactive Publication Date: 2014-05-07三亚中兴软件有限责任公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
三亚中兴软件有限责任公司
Publication Date
2014-05-07
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention discloses an advertisement playing method, an advertisement playing device, an advertisement playing system and a matching information establishing device. The method comprises the following steps: when receiving a video file playing request of a user, a player acquires a video file, acquires matching information of video content in the video file and an object and acquires an advertisement corresponding to the object; and then, the player plays the video file and the advertisement in an overlaid mode according to the matching information. The problem that advertisement pushing in videos is inaccurate, non-automated and poor in advertising effect in the prior art is solved, automatic establishment of advertisement object data in videos is realized, the matching precision of videos and advertisements is improved, and the user experience and advertising revenue are improved.
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Description

technical field

[0001] The present invention relates to the communication field, in particular to an advertisement playing method, device, system and matching information establishment device. Background technique

[0002] With the rapid development of the Internet industry and the popularization of computers, the types and ways of people obtaining videos are becoming more and more diversified. Advertising in videos is also getting more and more attention. Accurate and targeted advertisements are easier to be accepted by the majority of Internet users, and easier to obtain advertising benefits.

[0003] Most of the current advertising delivery methods are based on video tags, which are manually established. Therefore, if the tags are not accurate enough, the video content and the advertisement will not match, which will affect the user experience and reduce the effectiveness of the advertisement. . In addition, since tags are generated manually, it takes a lot of time to ...

Claims

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