Advertisement intercepting method and device

A technology for advertisements and advertisement information, applied in the field of blocking advertisements, can solve the problems of inability to intelligently judge advertisements and the inconvenience of intercepting advertisements, and achieve the effects of enhancing experience and reducing processing time

Inactive Publication Date: 2014-05-14
YULONG COMPUTER TELECOMM SCI (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The current ad blocking technology cannot intelligently judge what ad is needed by the user, and it has blocked some ad information that the user needs
[0003] In summary, the existing blocking advertising technology obviously has inconvenience and defects in actual use, so it is necessary to improve it

Method used

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  • Advertisement intercepting method and device
  • Advertisement intercepting method and device
  • Advertisement intercepting method and device

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Embodiment Construction

[0031] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0032] see figure 1 , in the first embodiment of the present invention, a device 100 for blocking advertisements is provided, including:

[0033] A collection module 10, configured to collect user operation information on received advertisement information;

[0034] An analysis module 20, configured to analyze the user's demand for advertisement types according to the operation information;

[0035] The intercepting module 30 is configured to intercept advertisement information of an advertisement type not required by the user according to the requirement.

[0036] In this embodiment, the collec...

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PUM

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Abstract

The invention belongs to the technical field of communication, and provides an advertisement intercepting method and device. The method comprises the steps of collecting operating information of advertisement information received by a user, analyzing the requirement of the user for advertisement types according to the operating information, and intercepting advertisement information belonging to advertisement types not required by the user according to the requirement. Therefore, according to the advertisement intercepting method and device, the advertisement information without user viewing requirement tends to be intercepted according to the operation of the user for the advertisement information.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and device for intercepting advertisements. Background technique [0002] At present, people have widely used mobile phones to receive and view various information. But for some advertising information, the user does not need it. Viewing these advertisement information will waste user's time. However, on existing mobile terminals, almost all security applications block advertisements based on keywords such as words and numbers (telephone numbers), or all advertisements are blocked. This type of interception method is single and fails to meet some other needs of users. For example, most users still have some interest in some advertisements, for example, some users like some preferential information advertisements. The current ad blocking technology cannot intelligently judge what advertisement is needed by the user, and intercepts the ad information required by...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 孙文心
Owner YULONG COMPUTER TELECOMM SCI (SHENZHEN) CO LTD
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