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Precision marketing system

A technology of precision marketing and system management, applied in marketing, data processing applications, resources, etc., can solve the problems of redundant marketing, huge system, unsuitable for application in prefecture-level enterprises, etc., and achieve the effect of improving profit margins and increasing sales volume.

Inactive Publication Date: 2014-06-18
SICHUAN ENG TECHN COLLEGE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The SCM and CRM of the enterprise ERP system have a certain role in promoting the increase in marketing volume, but the system is too large and is not suitable for application in prefecture-level enterprises
The planning, finance, and personnel subsystems in the general MIS system of the industry can all be applied to prefecture-level marketing enterprises, but the material and equipment management subsystems in this system are redundant for marketing

Method used

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Examples

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Effect test

Embodiment 1

[0021] A precision marketing system, including a data interface management module, a customer visit management module, a basic information management module, a marketing analysis and statistics module, and a system management and maintenance module. To obtain the required data, it can also be directly entered manually. The customer visit management module can manage the visits of the smokers, mainly including three parts: visit plan management, visit task management, and visit information management; the basic information management The module includes management of basic information such as brands, customers, account managers, marketing managers, and inventory, and has the functions of adding, modifying, and deleting; the marketing analysis and statistics module includes inventory and sales statistics, statistics and processing of customer opinions, etc.; The above-mentioned system management and maintenance module includes user management, authority setting and distribution, ...

Embodiment 2

[0023] Data interface management module: the function of this module is to connect with other systems of the company to obtain some data required by the system, such as the basic information of customer managers, personnel managers and other business personnel and management personnel. The data interface module realizes downloading the system from the upstream system The required basic data includes customer order data, attribute data, visit plan and settlement exception data. The input data is used by the module of basic information management, marketing analysis statistics and customer visit management. The frequency of data interaction is once a day. Automatically interact in the form of background service at the time set at night, and automatically generate logs for each interaction, and automatically notify relevant management personnel in time by SMS or email when there is an exception or data interaction is unsuccessful.

[0024] Customer visit management module: Res...

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Abstract

The invention discloses a precision marketing system, which comprises a data interface management module, a customer visit management module, a basic information management module, a marketing analysis statistics management module and a system management and maintenance module, wherein the data interface management module is capable of obtaining required data from other systems, such as an inventory system, a personnel system, or obtaining the required data by virtue of direct manual inputting; the customer visit management module is capable of managing the visits of retail tobacco users, mainly comprising three parts of visit plan management, visit task management and visit information management; the basic information management module comprises the basic information of management brands, customers, customer managers, marketing managers, inventory and the like, and has adding, modifying and delete functions. By applying the precision marketing system, sales and profit margins of the customer are improved, the standard visit process for remarkable sales of the marketing manager and the customer manager are solidified, visit tasks are set precisely, precise execution is performed, and finally, the execution result is precisely assessed.

Description

technical field [0001] The invention relates to the field of marketing, in particular to a precise marketing system. Background technique [0002] At present, there are some problems that can not be ignored in the marketing of prefectural and city marketing entities, such as: how to deal with the chaotic market demand information in a timely and effective manner; How to formulate a scientific and reasonable marketing service plan for retail terminals; how to do a good job in demand forecasting, business guidance, consumption guidance, brand promotion, relationship maintenance and other service marketing work; the existing CIMS system is not suitable for enterprises. The SCM and CRM of the enterprise ERP system have a certain role in promoting the increase in marketing volume, but the system is too large and not suitable for application in prefecture-level enterprises. The planning, finance, and personnel subsystems in the industry's MIS general system can all be applied to ...

Claims

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Application Information

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IPC IPC(8): G06Q10/06G06Q30/02
Inventor 魏杨
Owner SICHUAN ENG TECHN COLLEGE
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