Data pushing method and data pushing device

Abstract

The invention discloses a data pushing method and a data pushing device. The data pushing method comprises the following steps of extracting search information, which is greater than preset search frequency, of a user; extracting all access information, which is greater than preset access frequency, in the system; acquiring keyword category association degree information corresponding to the access information; performing weight calculation according to the search information and the keyword category association degree information so as to obtain keyword weight information, which comprises a recommended keyword and a weight parameter, of a corresponding user; performing similarity calculation according to the recommended keywords and the weight parameters of two corresponding users so as to obtain similarity values of the two users; acquiring similarity information corresponding to the users according to the similarity values; and recommending keywords to the users according to the similarity information. By using the data pushing method and the data pushing device, keywords of information issued users are quickly expanded by a system, and can be recommended to the users according to characteristics of the users, so that the keyword information processing speed of the system is increased.

Description

technical field [0001] The present application relates to the Internet field, in particular, to a method and device for pushing data. Background technique [0002] At present, e-commerce websites mainly include two types of customers: information release users and information search users. Among them, information release users are the customer groups who display and sell products on e-commerce websites, and information search users browse and purchase products on e-commerce websites. Intended customer groups, general e-commerce websites have a large number of information publishing users and product information. In order to help each information publishing user grow, the website needs to help it better operate the website based on the operating information of its neighbor users. Among them, The adjacent users are two information publishing users who publish the same or similar information on the e-commerce website. Specifically, the adjacent users may also be two information...

AI Technical Summary

Problems solved by technology

[0008] Aiming at the problem that the system recommends keywords to information release users at a slow speed and the recommended keywords do not match the attributes of information release users when keyword expansion is performed in related technologies, no effective solution has been proposed so far. For this reason, this application The main purpose is to provide a data push method and device to solve the above problems

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