Data pushing method and data pushing device

A technology of data push and total number of times, applied in the Internet field, it can solve the problems such as the inconsistency between the recommended keywords and the user attributes of the information publishing, and the slow processing speed of the recommended keywords.

Active Publication Date: 2014-06-25
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0008] Aiming at the problem that the system recommends keywords to information release users at a slow speed and the recommended keywords do not match the attributes of information release users when keyword expan

Method used

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  • Data pushing method and data pushing device
  • Data pushing method and data pushing device
  • Data pushing method and data pushing device

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Embodiment Construction

[0034] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0035] figure 1 is a schematic structural diagram of a device for pushing data according to an embodiment of the present application. Such as figure 1 As shown, the device includes: a first extracting module 10, which is used to extract user search information greater than a preset search frequency; a fourth processing module 30, which is used to extract all access information greater than a preset access frequency in the system, and obtain The keyword category association degree information corresponding to the access information; the first processing module 50 is used to perform weight calculation according to the search information and the keyword category association degree informati...

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Abstract

The invention discloses a data pushing method and a data pushing device. The data pushing method comprises the following steps of extracting search information, which is greater than preset search frequency, of a user; extracting all access information, which is greater than preset access frequency, in the system; acquiring keyword category association degree information corresponding to the access information; performing weight calculation according to the search information and the keyword category association degree information so as to obtain keyword weight information, which comprises a recommended keyword and a weight parameter, of a corresponding user; performing similarity calculation according to the recommended keywords and the weight parameters of two corresponding users so as to obtain similarity values of the two users; acquiring similarity information corresponding to the users according to the similarity values; and recommending keywords to the users according to the similarity information. By using the data pushing method and the data pushing device, keywords of information issued users are quickly expanded by a system, and can be recommended to the users according to characteristics of the users, so that the keyword information processing speed of the system is increased.

Description

technical field [0001] The present application relates to the Internet field, in particular, to a method and device for pushing data. Background technique [0002] At present, e-commerce websites mainly include two types of customers: information release users and information search users. Among them, information release users are the customer groups who display and sell products on e-commerce websites, and information search users browse and purchase products on e-commerce websites. Intended customer groups, general e-commerce websites have a large number of information publishing users and product information. In order to help each information publishing user grow, the website needs to help it better operate the website based on the operating information of its neighbor users. Among them, The adjacent users are two information publishing users who publish the same or similar information on the e-commerce website. Specifically, the adjacent users may also be two information...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 陈智强冯贝曾鹏顾海杰
Owner ALIBABA GRP HLDG LTD
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