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Advertisement push method and system

An advertising push and advertising technology, applied in the field of communication, can solve problems such as audience inconvenience, improve user experience and avoid cumbersome effects.

Inactive Publication Date: 2018-05-01
SHENZHEN JIUZHOU ELECTRIC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, it is necessary to provide an advertisement push method and system for the above-mentioned problem that the advertisements that the audience is not interested in bring inconvenience to the audience

Method used

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Embodiment Construction

[0016] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0017] figure 1 is a flowchart of an advertisement pushing method in an embodiment, such as figure 1 As shown, the advertisement push method includes the following steps:

[0018] S10: When the advertisement is played, it is monitored whether there is an audience within the set range of the device playing the advertisement.

[0019] When a viewer watches a TV program, most of them are within the range suitable for viewing by the equipment (such as a TV set, a set-top box, a computer, etc.) playing the TV program, such as about three meters in front of the TV set. If there is an advertisement pla...

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PUM

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Abstract

The present invention relates to an advertisement pushing method and system. The method comprises: when an advertisement is played, monitoring whether there is an audience within a set range of a device playing the advertisement; if there is an audience within the set range, then recording the type of the current advertisement; and according to the recorded type, pushing the same type of advertisement to the audience. The present invention monitors, when an advertisement is played, whether there is an audience watching it within a set range, to judge whether it is an advertisement interesting to the audience, and records the type of current advertisement if so, to push the same type of advertisement to the audience; in this way, the advertisement that would be watched by and interesting to the audience is pushed to the audience in a customized manner; and the audience does not need to switch a television program, which avoids the problem of more and cumbersome operations for the audience, brings great convenience to the audience, and improves the use experience of the audience.

Description

technical field [0001] The present invention relates to the communication field, in particular to an advertisement pushing method and system. Background technique [0002] With the popularization of digital TV and Internet TV, rich TV programs bring great fun to the lives of viewers, and the audience's liking for TV programs is getting higher and higher. [0003] However, most of the TV programs or each TV program will directly insert advertisements, and when the number of TV programs increases, it also brings a large amount of advertisements. In a large number of advertisements, some are interesting to the audience, and there are many advertisements that are not interesting to the audience. Advertisements that are not interesting to the audience will make the audience disgusted. At this time, the audience often switches TV programs, which makes the operation of the audience more complicated and cumbersome. It brings great inconvenience to the audience and reduces the user ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/442H04N21/458H04N21/462
CPCH04N21/442H04N21/458
Inventor 李昭熹
Owner SHENZHEN JIUZHOU ELECTRIC